Senior Email Marketing Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Flodesk, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Email Marketing Manager at Flodesk will be responsible for developing and executing innovative email marketing strategies that drive engagement and conversion rates across our customer segments. This individual will lead a team in creating compelling content and optimizing campaigns to enhance customer experience while leveraging analytics to inform decision-making. The Senior Email Marketing Manager will collaborate closely with product, design, and sales teams to ensure that email marketing initiatives align with our larger business goals and customer needs.

Job Responsibilities

• Design, implement, and manage comprehensive email marketing campaigns from conceptualization to execution.
• Analyze campaign performance data to refine strategies and enhance overall effectiveness.
• Segment audience lists effectively to tailor messaging for specific customer demographics.
• Collaborate with the content and design teams to produce high-quality email content and visually appealing layouts.
• Utilize A/B testing to optimize email subject lines, content, and send times.
• Monitor industry trends and competitor strategies to stay ahead in email marketing innovations.
• Manage email marketing budgets and evaluate the ROI of campaigns regularly.
• Train and mentor junior email marketing staff to foster team growth and development.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• A minimum of 5 years of experience in email marketing or digital marketing, with a focus on campaign development.
• Proficiency in email marketing tools such as Mailchimp, Klaviyo, or similar platforms.
• Strong knowledge of HTML and CSS for email design and troubleshooting.
• Experience with data analytics tools and methods for measuring campaign success (e.g., Google Analytics).
• Exceptional writing and editing skills, with a keen eye for detail in both content and layout.
• Ability to work collaboratively in a fast-paced team environment and manage multiple projects simultaneously.

Technologies & Tools

The Senior Email Marketing Manager will utilize a variety of technologies and tools to effectively manage email campaigns. These include email marketing platforms such as Mailchimp and Klaviyo, customer relationship management (CRM) systems, analytics tools like Google Analytics for performance measurement, and design software like Adobe Creative Suite for creating visual content. Proficiency in HTML and CSS for email template creation and adjustment is also essential.

Ideal Candidates

The ideal candidates for the Senior Email Marketing Manager position are individuals who exhibit a strong blend of creativity and analytical skills. They should be detail-oriented and possess a passion for storytelling through email marketing. A successful candidate will be proactive in identifying opportunities for campaign improvements and customer engagement strategies. Strong communication and leadership skills are essential, as is the ability to work collaboratively across departments, driving towards common goals with enthusiasm and confidence.