Senior Email Marketing Manager

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Written by AI from the job title and company, not by Flodesk, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Email Marketing Manager at Flodesk will be responsible for developing and executing comprehensive email marketing strategies to enhance customer engagement, drive revenue, and build brand loyalty. This role encompasses managing lifecycle campaigns, optimizing performance metrics, analyzing customer behavior data, and collaborating with cross-functional teams to ensure cohesive messaging. The successful candidate will demonstrate a strong understanding of best practices in email marketing and possess the ability to utilize data-driven insights to inform strategy adaptations.

Job Responsibilities

• Lead the planning, execution, and optimization of email marketing campaigns targeting various customer segments.
• Develop email marketing strategies that align with broader marketing goals and business objectives.
• Analyze and report on campaign performance, providing actionable insights and recommendations for improvement.
• Segment email lists based on customer behavior and preferences to achieve targeted messaging.
• Collaborate with the design and content teams to create compelling email templates and copy that engages and converts.
• Manage customer journey mapping to enhance user experience through timely and relevant communications.
• Conduct A/B testing to refine email strategies and improve engagement rates.
• Stay updated on industry trends and best practices in email marketing and apply relevant findings to enhance strategies.
• Monitor deliverability rates and troubleshoot issues to ensure optimal email performance.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5+ years of experience in email marketing or digital marketing, with a strong focus on campaign management.
• Proficiency with email marketing platforms, CRM systems, and web analytics tools (e.g., Google Analytics).
• Solid understanding of email design principles and best practices for copywriting.
• Exceptional analytical skills, with the ability to interpret data and make data-driven decisions.
• Strong project management skills, with the ability to manage multiple projects simultaneously.
• Excellent verbal and written communication skills.

Technologies & Tools

The Senior Email Marketing Manager will work with various technologies and tools, including email marketing software such as Mailchimp or Klaviyo, customer relationship management (CRM) systems like Salesforce, and analytics platforms to track engagement, conversion metrics, and customer behaviors. Proficiency in HTML/CSS for email design and A/B testing tools will also be beneficial for maximizing campaign effectiveness.

Ideal Candidates

Ideal candidates for this position will possess a blend of creativity and analytical thinking, enabling them to craft engaging email campaigns while interpreting performance data effectively. They should be proactive, detail-oriented, and capable of working independently and collaboratively within a team environment. The ability to adapt to rapidly changing priorities and a passion for delivering exceptional customer experiences will contribute to their success in this role.