Senior Enterprise Account Based Marketing Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by MasterControl, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Enterprise Account Based Marketing Manager at MasterControl will play a pivotal role in driving growth through tailored marketing strategies aimed at high-value enterprise clients. This position is responsible for developing, executing, and optimizing account-based marketing campaigns that resonate with target audiences. The successful candidate will leverage data analytics, collaborate with cross-functional teams, and utilize innovative marketing techniques to enhance client engagement and retention, ultimately contributing to the overall success and revenue growth of the organization.

Job Responsibilities

• Design and implement account-based marketing strategies to engage key enterprise accounts.
• Collaborate with sales, product, and customer success teams to align marketing efforts with business goals.
• Develop personalized marketing content and campaigns tailored to specific client segments.
• Utilize analytics and data insights to refine marketing tactics and improve campaign performance.
• Monitor, analyze, and report on the effectiveness of campaigns to stakeholders.
• Manage budgets related to ABM initiatives and ensure optimal allocation of resources.
• Lead the execution of targeted outreach strategies, including email marketing, direct mail, and digital campaigns.
• Stay abreast of industry trends and competitive marketing strategies to inform best practices.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• A minimum of 5 years of experience in account-based marketing, preferably in a B2B environment.
• Proven track record of developing successful marketing campaigns targeting enterprise-level clients.
• Strong analytical skills, with the ability to interpret data and translate it into actionable insights.
• Excellent communication and interpersonal skills to foster collaboration with cross-functional teams.
• Hands-on experience with marketing automation tools and CRM software.
• Strong project management skills and ability to work under tight deadlines.

Technologies & Tools

The Senior Enterprise Account Based Marketing Manager will utilize a variety of technologies and tools to streamline marketing efforts and facilitate data-driven decision-making. These include advanced marketing automation platforms (such as HubSpot or Marketo), Customer Relationship Management (CRM) systems (like Salesforce), data analytics tools (such as Tableau or Google Analytics), and social media management platforms to execute and optimize marketing campaigns effectively.

Ideal Candidates

The ideal candidate for the Senior Enterprise Account Based Marketing Manager position should possess a strategic mindset combined with a creative approach to problem-solving. They should demonstrate a strong ability to connect with diverse audiences and understand client needs deeply. Additionally, the candidate should be proactive, results-driven, and possess a passion for continuous learning and innovation in marketing practices. Strong leadership qualities, coupled with a collaborative spirit, will ensure success in this dynamic role within MasterControl.