Senior Lifecycle Marketing Manager - Premier Behavioral HealthTech Brand

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Job Overview

FILD Search, LLC is seeking a dynamic and strategic Senior Lifecycle Marketing Manager to join a premier behavioral health technology brand. In this role, you will be responsible for developing and implementing comprehensive marketing strategies that enhance customer experience and optimize customer engagement across various channels. You will lead the lifecycle marketing initiatives by leveraging analytics to drive retention and ensure customer satisfaction, ultimately contributing to the growth and success of our innovative solutions in the behavioral health sector.

Job Responsibilities

• Develop and execute comprehensive lifecycle marketing strategies to enhance customer engagement and retention.
• Drive the segmentation and targeting of customer cohorts to optimize marketing campaigns and touchpoints.
• Utilize data analytics to track campaign performance and make adjustments to improve effectiveness.
• Collaborate cross-functionally with product development, sales, and customer support teams to align marketing efforts with broader business objectives.
• Oversee the creation of compelling content for customer communications across multiple channels including email, SMS, and social media.
• Monitor industry trends and competitive landscape to identify opportunities for innovation in the lifecycle marketing approach.
• Lead a team of marketing professionals, providing mentorship and professional development opportunities.

Qualifications

• Bachelor’s degree in Marketing, Business Administration or related field; Master’s degree is a plus.
• A minimum of 5-7 years of experience in lifecycle marketing, preferably in the health tech or behavioral health sectors.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Proficient understanding of CRM systems, cloud-based marketing platforms, and data analytics tools.
• Exceptional written and verbal communication skills.
• Demonstrated ability to lead and inspire a team.
• Experience with A/B testing and other experimentation methodologies.

Technologies & Tools

The Senior Lifecycle Marketing Manager will work with a variety of technologies and tools, including Customer Relationship Management (CRM) systems such as Salesforce, marketing automation platforms like HubSpot, and data analytics tools including Google Analytics and Tableau. Familiarity with email marketing software and social media management tools will also be essential for effectively engaging with customers throughout their lifecycle.

Ideal Candidates

The ideal candidate for this position will be a highly analytical and results-driven professional with a proven track record in lifecycle marketing. They should possess a keen ability to understand customer behaviors and preferences, translating insights into actionable marketing strategies. Strong leadership and communication skills are crucial, alongside a genuine passion for enhancing customer experience in the behavioral health space. The ability to work collaboratively in a fast-paced, team-oriented environment while adapting to changing priorities will set successful candidates apart.