Senior Manager, Account Based Marketing

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Written by AI from the job title and company, not by DailyPay, Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

As the Senior Manager of Account Based Marketing (ABM) at DailyPay, Inc., you will play a pivotal role in driving the company's strategic marketing initiatives targeting high-value accounts. You will lead a team dedicated to developing and executing tailored marketing strategies that resonate with key decision-makers within enterprise organizations. This position requires a blend of analytical thinking, creativity, and collaborative skills to effectively enhance customer engagement, accelerate sales cycles, and maximize revenue opportunities. Your leadership will be instrumental in aligning marketing efforts with sales objectives and ensuring a cohesive approach across all platforms.

Job Responsibilities

• Develop and implement comprehensive Account Based Marketing strategies that align with business objectives and drive engagement with targeted accounts.
• Collaborate closely with the sales and product teams to identify key accounts and tailor marketing approaches to meet specific needs.
• Analyze account performance metrics and adjust marketing strategies as necessary to optimize outcomes.
• Oversee the creation of personalized marketing content, including campaigns, landing pages, and sales collateral.
• Manage and mentor a team of marketing professionals, fostering a culture of creativity and accountability.
• Conduct market research to identify trends, insights, and competitive landscape to inform ABM strategies.
• Utilize marketing automation tools to streamline campaigns and track engagement metrics effectively.
• Report on ABM campaign performance to executive leadership and make recommendations for future strategies.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 5 years of experience in Account Based Marketing or a related field, preferably in the B2B sector.
• Proven track record of developing and executing successful ABM strategies.
• Strong analytical and strategic thinking skills, with the ability to translate data into actionable insights.
• Excellent leadership and team management capabilities.
• Proficiency in marketing automation platforms, CRM tools, and data analytics software.
• Exceptional communication and interpersonal skills.

Technologies & Tools

The Senior Manager, Account Based Marketing will work extensively with various marketing and technology tools to enhance operational efficiencies. This includes the utilization of marketing automation platforms like HubSpot or Marketo, CRM systems such as Salesforce, data analytics tools for performance tracking, and project management software to streamline team collaboration and campaign execution.

Ideal Candidates

The ideal candidate for the Senior Manager, Account Based Marketing position at DailyPay, Inc. will possess a strong combination of strategic vision and tactical execution. They should demonstrate a results-driven mindset, with an ability to thrive in a fast-paced environment. An effective communicator who can liaise with cross-functional teams, as well as a creative thinker capable of innovating within established frameworks, will excel in this role. A passion for the finance industry and a commitment to understanding clients' challenges and needs will set candidates apart.