Senior Manager, Amazon Marketing - Haircare Cluster

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Written by AI from the job title and company, not by The Estée Lauder Companies Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Amazon Marketing for the Haircare Cluster at The Estée Lauder Companies Inc. will be responsible for leading the development and execution of marketing strategies tailored for Amazon to drive brand awareness, enhance product visibility, and ultimately increase sales across our haircare portfolio. This role will require a strategic thinker with a knack for digital marketing and a deep understanding of the e-commerce landscape. Additionally, the individual will collaborate with cross-functional teams to ensure a cohesive approach to brand management on the Amazon platform, leveraging analytics to optimize campaigns and maximize return on investment.

Job Responsibilities

• Develop and implement marketing strategies specific to Amazon for the Haircare Cluster, focusing on product launches and seasonal promotions.
• Analyze market trends and customer insights to identify growth opportunities within the haircare category.
• Collaborate closely with the e-commerce team to enhance product listings and optimize visibility and conversion rates.
• Manage relationships with Amazon marketing teams, ensuring alignment on campaign objectives and performance metrics.
• Leverage analytics tools to monitor and track campaign performance, making data-driven decisions to improve effectiveness.
• Coordinate with product development, sales, and finance teams to align marketing initiatives with overall business objectives.
• Stay abreast of Amazon policy changes and industry best practices to maintain a competitive edge.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5-7 years of marketing experience, with a focus on e-commerce and digital marketing strategies.
• Proven track record of managing successful marketing campaigns on Amazon or similar platforms.
• Strong analytical skills with proficiency in data analysis and reporting tools.
• Excellent communication and interpersonal skills, with the ability to work collaboratively in a team environment.
• Strong project management skills and ability to manage multiple projects simultaneously.

Technologies & Tools

The role will utilize various technologies and tools, including but not limited to Google Analytics, Amazon Advertising Console, and data visualization software such as Tableau. Proficiency in Excel and familiarity with Customer Relationship Management (CRM) systems will also be essential for this position.

Ideal Candidates

The ideal candidates will be innovative and results-driven professionals who thrive in fast-paced environments. They will possess strong strategic thinking and problem-solving abilities, and demonstrate a passion for the haircare industry and e-commerce marketing. Candidates should be adaptable, detail-oriented, and proactive, with a commitment to delivering high-quality results while fostering collaborative relationships across teams.