Senior Manager, Amazon Onsite Marketing and Media

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Written by AI from the job title and company, not by Nutrafol, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager, Amazon Onsite Marketing and Media at Nutrafol will oversee and execute strategic onsite marketing initiatives aimed at enhancing brand visibility and driving sales on the Amazon platform. This role will involve collaborating closely with cross-functional teams to ensure alignment with marketing objectives, utilize data-driven insights to optimize campaigns, and develop best practices that maximize the performance of Nutrafol's products on Amazon. The successful candidate will have a comprehensive understanding of Amazon marketing tools and strategies, contributing to the company’s overall growth and market presence.

Job Responsibilities

• Develop and implement comprehensive onsite marketing strategies for Nutrafol products on Amazon.
• Collaborate with data analytics teams to analyze performance metrics and optimize campaigns accordingly.
• Oversee the execution of promotional materials and media placements, ensuring brand consistency.
• Manage relationships with Amazon representatives to stay abreast of platform changes and enhancements.
• Coordinate with internal teams to curate and maintain engaging content for product pages, ensuring best practices in SEO and user experience.
• Lead A/B testing initiatives to determine the most effective strategies for customer engagement and conversion.
• Prepare regular reports on marketing performance and recommend actionable insights to senior leadership.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is a plus.
• 5+ years of experience in digital marketing, specifically in Amazon marketplace management.
• Strong understanding of Amazon marketing tools such as A+ Content, Advertising Console, and Brand Analytics.
• Proven track record in managing successful marketing campaigns with measurable results.
• Exceptional analytical skills with the ability to interpret data and translate it into actionable strategies.
• Excellent communication and interpersonal skills to collaborate effectively with diverse stakeholders.

Technologies & Tools

The Senior Manager will utilize a range of technologies and marketing tools including, but not limited to, the Amazon Advertising Platform, Google Analytics, marketing automation software, and content management systems. Familiarity with data visualization tools such as Tableau and CRM systems will also be beneficial to track performance and customer engagement effectively.

Ideal Candidates

Ideal candidates for this position will possess a results-driven mindset with the ability to thrive in a fast-paced environment. They should demonstrate strong leadership qualities and have a genuine passion for digital marketing and eCommerce. A proactive approach to problem-solving, coupled with outstanding organizational skills and attention to detail, will enable them to manage multiple projects simultaneously. The ability to adapt to changing market conditions and leverage insights to drive continuous improvement is essential for success in this role.