Senior Manager, Amazon Onsite Marketing and Media

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Nutrafol, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager, Amazon Onsite Marketing and Media at Nutrafol will lead strategic initiatives to optimize our online presence through targeted marketing and advertising on Amazon. This role is pivotal in driving brand visibility and sales growth while ensuring the effective execution of onsite media campaigns. The Senior Manager will collaborate closely with cross-functional teams to create compelling content and strategies that resonate with our target audience, leveraging analytics and insights to inform decisions and maximize performance.

Job Responsibilities

• Develop and implement comprehensive onsite marketing strategies to enhance brand visibility and optimize media placements on Amazon.
• Analyze campaign performance metrics, providing actionable insights to improve future tactics and drive sales growth.
• Collaborate with product and design teams to create engaging and effective advertising content aligned with branding guidelines.
• Manage relationships with Amazon marketing teams to ensure proactive communication and alignment on promotional strategies.
• Oversee budget planning and allocation for onsite media spend, ensuring optimal ROI on all campaigns.
• Stay abreast of industry trends, best practices, and competitor activities to maintain a competitive edge on Amazon.
• Train and mentor junior team members in best practices for onsite marketing and media optimization.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• Minimum of 5-7 years of experience in digital marketing, with a specific focus on Amazon marketing and media.
• Strong understanding of Amazon's advertising ecosystem, including PPC, SEO, and A+ content strategies.
• Proficient in data analysis and reporting tools, with a proven track record of driving data-informed decisions.
• Excellent project management skills, with the ability to manage multiple campaigns and deadlines concurrently.
• Exceptional communication and interpersonal skills, with a collaborative mindset.
• A creative thinker with a results-oriented approach to problem-solving and strategy execution.

Technologies & Tools

The Senior Manager will utilize a variety of technologies and tools to execute marketing strategies effectively. This includes Amazon Advertising Console, Google Analytics, Excel for data analysis, project management software such as Asana or Trello, and design tools like Adobe Creative Suite for creating marketing assets. Familiarity with CRM systems and e-commerce platforms will also be beneficial for this position.

Ideal Candidates

Ideal candidates for the Senior Manager, Amazon Onsite Marketing and Media position will possess a strong blend of analytical and creative skills. They should be proactive in identifying opportunities for growth and innovation within the Amazon environment while being adaptable to rapidly changing market conditions. Candidates must demonstrate a proven ability to work collaboratively in a team-oriented culture and exhibit strong leadership qualities to inspire and guide junior staff. A passion for health and wellness, along with a commitment to enhancing the Nutrafol brand, will set candidates apart in their pursuit of this role.