Senior Manager, Amazon Onsite Marketing and Media

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Written by AI from the job title and company, not by Nutrafol, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Amazon Onsite Marketing and Media at Nutrafol is responsible for developing and executing comprehensive marketing strategies to enhance Nutrafol's presence and performance on Amazon's platform. This role involves collaboration with cross-functional teams to optimize product listings, drive traffic, and improve conversion rates, while leveraging data analytics to make informed decisions that align with the company's broader marketing goals. The Senior Manager will lead a team to ensure the consistent application of brand messaging and maximize ROI on marketing investments.

Job Responsibilities

• Design and implement Amazon-focused marketing strategies to drive traffic and sales.
• Oversee the optimization of product detail pages, ensuring compelling content, images, and keywords.
• Analyze performance metrics and derive actionable insights to refine marketing tactics.
• Collaborate with internal teams including sales, product development, and creative to align marketing initiatives.
• Manage the Amazon advertising budget, ensuring effective allocation of resources to maximize results.
• Monitor competitive landscape and industry trends to identify growth opportunities.
• Lead and mentor a team of marketing professionals, fostering a culture of innovation and data-driven decision-making.
• Develop and execute A/B testing strategies to evaluate and improve marketing efforts.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 7 years of experience in digital marketing, with a focus on e-commerce platforms.
• Proven track record in managing Amazon marketing campaigns and optimizing product listings.
• Strong analytical skills, with experience using data analytics tools to drive decision-making.
• Exceptional project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Excellent communication and interpersonal skills, with the ability to collaborate across various teams.
• Experience in leadership roles, demonstrating the ability to motivate and guide team members.

Technologies & Tools

The Senior Manager will utilize various technologies and tools to enhance marketing efforts, including but not limited to Amazon Seller Central, Amazon Advertising Console, Google Analytics, CRM systems, and various social media management tools. Additionally, proficiency in data visualization software and project management platforms will be essential for tracking campaigns and managing team deliverables.

Ideal Candidates

The ideal candidate for this position will possess a blend of strategic thinking and tactical execution, with a passion for e-commerce and digital marketing. Strong problem-solving skills and an analytical mindset are crucial, as is the ability to thrive in a fast-paced and dynamic environment. Furthermore, the candidate should demonstrate a collaborative approach, valuing teamwork and open communication, while being proactive in seeking improvement opportunities and driving results.