Senior Manager / Associate Director, Product Marketing (CTV)

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Job Overview

The Senior Manager / Associate Director of Product Marketing (CTV) at PubMatic plays a pivotal role in developing and implementing effective marketing strategies that enhance the company's presence in the Connected TV (CTV) landscape. The individual will oversee product positioning, drive go-to-market strategies, and collaborate cross-functionally to ensure alignment with overall business objectives. This position demands a deep understanding of market trends, customer needs, and competitive landscape to successfully communicate the value of PubMatic’s CTV solutions to both internal and external stakeholders.

Job Responsibilities

• Develop and execute comprehensive product marketing strategies for the CTV portfolio.
• Collaborate with product management and sales teams to define product positioning and messaging.
• Conduct market research and competitive analysis to identify trends and inform strategies.
• Create compelling marketing collateral, including presentations, case studies, and promotional materials.
• Lead product launches and coordinate marketing campaigns across multiple channels.
• Engage with customers and prospects to gather feedback and improve product offerings.
• Monitor and analyze the performance of marketing initiatives to measure effectiveness and ROI.
• Provide thought leadership through industry events, webinars, and customer interactions.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 7 years of product marketing experience, ideally in the advertising technology or media sectors.
• Proven experience in CTV or digital video marketing.
• Strong analytical skills with the ability to leverage data-driven insights.
• Exceptional written and verbal communication skills.
• Proficient in marketing automation tools and CRM software.
• Demonstrated ability to work collaboratively in cross-functional teams.

Technologies & Tools

The Senior Manager / Associate Director of Product Marketing (CTV) will utilize a variety of technologies and tools to facilitate their responsibilities effectively. Familiarity with Customer Relationship Management (CRM) systems like Salesforce, marketing automation tools such as HubSpot or Marketo, analytics platforms including Google Analytics or Adobe Analytics, and project management tools like Asana or Trello will be essential in ensuring streamlined marketing operations and campaign tracking.

Ideal Candidates

Ideal candidates for this position will exhibit a strong combination of strategic thinking and execution skills. They should be adaptable, proactive, and comfortable navigating a rapidly evolving digital landscape. The ability to communicate effectively with technical and non-technical audiences is crucial, alongside a passion for innovation in product marketing. Candidates should also possess a customer-centric mindset with a track record of successfully meeting client needs and driving engagement.