Senior Manager, Brand and Marketing –LATAM - Fenty

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Written by AI from the job title and company, not by Kendo Brands, Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Brand and Marketing – LATAM at Kendo Brands, Inc. will be responsible for developing and executing comprehensive marketing strategies that enhance brand awareness and drive sales growth across the Latin American region. This role demands an innovative leader who will collaborate closely with cross-functional teams to ensure alignment with global brand objectives while tailoring marketing initiatives to resonate with local markets. The ideal candidate will leverage market insights and analytics to implement impactful campaigns that elevate brand positioning and consumer engagement in the LATAM region.

Job Responsibilities

• Develop and implement regional marketing strategies that align with Kendo Brands' global objectives, ensuring localization to appeal to diverse Latin American markets.
• Lead cross-functional collaboration with product development, sales, and global marketing teams to drive brand consistency and effective campaign execution.
• Conduct market analysis and consumer research to identify trends, insights, and opportunities for brand growth within the LATAM regions.
• Manage and optimize marketing budgets to maximize ROI on campaigns and initiatives.
• Oversee the creation of marketing materials and digital content that drive brand relevance and consumer engagement.
• Establish KPIs to measure the performance of marketing initiatives and adjust strategies based on quantitative data and feedback.
• Foster partnerships with key stakeholders, including agencies and media houses, to enhance the brand's outreach and visibility.
• Represent the brand at industry events, conferences, and other networking opportunities to strengthen brand presence in the market.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 7 years of marketing experience, with at least 3 years in a leadership role, preferably within the cosmetics or fashion industry.
• Strong understanding of the Latin American market, including cultural nuances and consumer behavior.
• Proficiency with digital marketing tools and techniques, including social media, SEO, and email marketing.
• Excellent project management skills, with the ability to manage multiple priorities simultaneously.
• Exceptional verbal and written communication skills in both English and Spanish; Portuguese proficiency is a plus.
• Demonstrated ability to analyze data and metrics to inform decision-making and strategy development.

Technologies & Tools

The Senior Manager will utilize various technologies and tools to enhance marketing efforts and drive brand engagement. This includes marketing automation platforms (such as HubSpot and Marketo), CRM systems (like Salesforce), social media management software (such as Hootsuite), and analytics tools (Google Analytics and Tableau) to measure campaign effectiveness and consumer engagement metrics.

Ideal Candidates

The ideal candidate for the Senior Manager, Brand and Marketing – LATAM position will possess a strong blend of creativity and analytical skills, with a proactive approach to problem-solving. They will be adaptable and open to exploring innovative marketing strategies tailored to the LATAM consumer landscape. Successful candidates will exhibit strong leadership qualities, excellent interpersonal skills, and a passion for beauty and cosmetics, with a proven track record of driving brand success in a competitive market.