Senior Manager, CDP & Marketing Automations

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Written by AI from the job title and company, not by Kontoor Brands, Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, CDP & Marketing Automations at Kontoor Brands, Inc. will play a pivotal role in driving data-driven marketing strategies to enhance customer engagement and optimize the use of the Customer Data Platform (CDP). This position will focus on leveraging marketing automation tools to deliver effective campaigns, oversee the integration of customer insights, and ensure alignment between marketing initiatives and business goals. The ideal candidate will lead cross-functional teams to develop and implement innovative marketing solutions while continuously analyzing performance metrics to drive improvements.

Job Responsibilities

• Lead the strategic development and execution of marketing automation campaigns that engage and nurture customers throughout their journey.
• Oversee the implementation and optimization of the Customer Data Platform (CDP), ensuring data accuracy and accessibility for all marketing initiatives.
• Collaborate with marketing, sales, and IT teams to integrate customer insights into campaign strategies and enhance audience segmentation.
• Analyze and report on campaign performance metrics, utilizing insights to drive continuous improvement in marketing strategies.
• Manage budgets for marketing automation tools and ensure profitability and efficiency across all initiatives.
• Stay abreast of industry trends and best practices related to CDP and marketing automation technologies.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 7-10 years of experience in marketing, with at least 3 years in a leadership role focusing on CDP or marketing automation.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency in marketing automation tools and CRM software, with experience in platforms such as Salesforce, Adobe Campaign, or equivalent.
• Excellent leadership and project management skills to effectively lead cross-functional teams.
• Strong communication skills with the ability to convey complex concepts to a diverse audience.

Technologies & Tools

This position requires expertise in a variety of technologies and tools, including customer data platforms (CDP), marketing automation software, customer relationship management (CRM) systems, and analytics tools. Familiarity with SQL, data visualization platforms, and email marketing tools is essential. Candidates should also be comfortable working with digital marketing channels and social media platforms to enhance customer engagement.

Ideal Candidates

The ideal candidate for the Senior Manager, CDP & Marketing Automations role at Kontoor Brands, Inc. will possess strong leadership qualities, a proactive mindset, and a passion for harnessing data to drive marketing excellence. They should demonstrate an innovative approach to problem-solving, the ability to thrive in a fast-paced environment, and a commitment to achieving both individual and team success. Excellent interpersonal skills are critical for building collaborative relationships across the organization and influencing stakeholders effectively.