Senior Manager - Community Marketing

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Maryland Works, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Senior Manager - Community Marketing at Maryland Works will be responsible for developing, implementing, and managing comprehensive community marketing strategies that align with the organization's goals. This role will involve engaging with diverse communities, fostering relationships to promote Maryland Works' initiatives, driving community involvement, and amplifying the organization’s presence in the region. The Senior Manager will also lead a team of marketing professionals, ensuring that community marketing efforts are effective, innovative, and measurable to enhance the overall impact and success of Maryland Works.

Job Responsibilities

• Develop and execute comprehensive community marketing strategies to enhance brand visibility and community engagement.
• Lead and manage a team of marketing professionals, providing guidance, support, and performance evaluations.
• Build and maintain relationships with stakeholders, community leaders, and organizations to foster collaborative partnerships.
• Monitor and evaluate the effectiveness of community marketing initiatives, analyzing data and reporting on outcomes.
• Create and oversee marketing campaigns utilizing various channels, including digital, print, and social media.
• Organize and participate in community events, workshops, and outreach programs to strengthen community ties.
• Collaborate with cross-functional teams to ensure alignment of marketing strategies with organizational objectives.
• Manage budget allocations for community marketing programs, ensuring cost-effectiveness and efficiency.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field; a Master’s degree is preferred.
• Minimum of 5 years of experience in community marketing, outreach, or related roles.
• Proven leadership skills with experience in managing and developing a team.
• Excellent communication and interpersonal skills, with the ability to engage and inspire diverse audiences.
• Strong analytical skills, capable of interpreting data and converting it into actionable strategies.
• Experience in budget management and working within financial constraints.
• Proficient in using marketing software and digital tools.

Technologies & Tools

The Senior Manager - Community Marketing will utilize a variety of technologies and tools including customer relationship management (CRM) systems, social media management platforms, data analytics software, and content creation tools. Familiarity with digital marketing techniques and email marketing software is essential to effectively implement targeted outreach campaigns and track their success.

Ideal Candidates

Ideal candidates for the Senior Manager - Community Marketing position will possess a strong passion for community engagement and social impact, with a focus on collaboration and inclusivity. They should demonstrate creativity in developing marketing strategies and have the ability to adapt to changing community needs. A successful candidate will be proactive, results-driven, and capable of cultivating meaningful relationships across diverse groups. Additionally, they should thrive in dynamic environments, displaying exceptional organizational and multitasking abilities.