Senior Manager Consulting- Paid/SEM Specialist (Remote)

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Epsilon, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager Consulting - Paid/SEM Specialist at Epsilon will play a critical role in driving the performance and effectiveness of digital marketing campaigns across various platforms. This position requires an expert in search engine marketing (SEM) and paid media strategies, responsible for establishing campaign objectives, developing unique strategies for clients, and ensuring they align with overall business goals. The successful candidate will lead a team of specialists while collaborating with cross-functional teams to analyze performance metrics, optimize campaigns, and deliver actionable insights to clients. This remote role offers an unmatched opportunity to influence marketing strategies and outcomes while fostering professional growth within a dynamic environment.

Job Responsibilities

• Develop and implement effective SEM and paid media strategies tailored to each client’s unique needs.
• Oversee campaign setup, execution, and optimizations across various digital platforms including Google Ads and social media.
• Analyze campaign performance data and provide regular reporting to clients, highlighting key insights and recommendations.
• Lead a team of SEM specialists, mentoring them to enhance their skills and performance.
• Coordinate with internal stakeholders to align marketing efforts with overarching business objectives.
• Stay up to date with industry trends, best practices, and new technologies to ensure innovative approaches to clients.
• Manage client relationships, providing consultation and support to enhance client satisfaction and retention.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
• Minimum of 5-7 years of experience in paid search marketing, with a focus on SEM.
• Proven experience managing campaigns with substantial budgets and measurable results.
• Strong analytical skills with proficiency in data analysis tools and reporting.
• Excellent leadership and team management abilities.
• Exceptional communication skills, both verbal and written.
• Knowledge of digital marketing trends and a passion for SEO/SEM best practices.

Technologies & Tools

This position requires proficiency in a variety of technologies and tools essential for successful SEM management. Candidates should be experienced in using Google Ads, Bing Ads, Google Analytics, and other relevant digital marketing tools. Familiarity with marketing automation platforms and tracking software is also beneficial to optimize campaign performance and measure ROI effectively.

Ideal Candidates

Ideal candidates for the Senior Manager Consulting - Paid/SEM Specialist position will possess a mix of strong analytical and creative problem-solving skills. They should be proactive and innovative, able to adapt quickly to changing marketing landscapes. Candidates must demonstrate a track record of effective team leadership and collaboration, as well as an unwavering commitment to client success. A deep understanding of digital marketing strategies, along with a passion for driving results, will make individuals successful in this role.