Senior Manager, Consumer Marketing, Ophthalmology (Rare Disease) Remote

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Overview

The Senior Manager of Consumer Marketing for Ophthalmology (Rare Disease) at Amgen will play a pivotal role in shaping and executing integrated marketing strategies that elevate brand presence and drive engagement within the rare disease segment. This position involves collaborating with cross-functional teams to develop and implement innovative marketing campaigns that resonate with patients and healthcare providers alike. The Senior Manager will leverage data-driven insights to inform decision-making, refine messaging, and enhance overall customer experience, ultimately aiming to improve patient outcomes in the field of ophthalmology.

Job Responsibilities

• Develop and execute comprehensive marketing strategies to enhance brand positioning in the ophthalmology rare disease market.
• Analyze market trends, customer insights, and competitor activities to inform strategic decisions.
• Lead cross-functional teams in the creation and implementation of innovative marketing initiatives and campaigns.
• Manage relationships with key stakeholders, including healthcare professionals, patient advocacy groups, and internal teams.
• Monitor and evaluate the effectiveness of marketing programs and initiatives, adjusting strategies as necessary.
• Prepare and present marketing plans and reports to senior management and various stakeholders.
• Manage budget allocations and ensure effective resource utilization for marketing activities.

Qualifications

• Master’s degree in Marketing, Business Administration, or a related field.
• Minimum of 7 years of experience in consumer marketing, with a significant focus on rare diseases or specialty pharmaceuticals.
• Proven track record of developing and executing successful marketing strategies in a pharmaceutical setting.
• Strong analytical skills with experience in leveraging data to drive decision-making.
• Excellent communication and interpersonal skills, with the ability to foster relationships with diverse stakeholders.
• Ability to work independently and collaboratively in a fast-paced, remote environment.

Technologies & Tools

The Senior Manager will utilize a variety of technologies and tools to enhance marketing performance. This includes advanced CRM systems for managing customer relationships and marketing automation platforms to streamline campaigns. Familiarity with analytics tools, digital marketing software, and collaboration platforms will also be pivotal in executing strategies and measuring success effectively.

Ideal Candidates

The ideal candidate for this role will be a strategic thinker with a passion for improving patient outcomes through effective marketing. They should possess a strong sense of empathy, enabling them to understand the unique challenges faced by patients in the rare disease space. A proactive and adaptable mindset, coupled with exceptional communication skills and a collaborative spirit, will distinguish top candidates for this position. Additionally, a commitment to continuous learning and professional growth will be highly valued at Amgen.