Senior Manager, Data Analytics - Marketing

About this kind of role

What a Senior Manager, Data Analytics - Marketing usually does. The employer's own details are in the listing.

Typically does: This role involves leading a team of data analysts focused on marketing performance. Responsibilities include developing and implementing data-driven strategies to improve marketing campaigns, analyzing customer behavior, and providing actionable insights to marketing stakeholders. Senior Managers in this area often oversee the design and maintenance of dashboards and reports to track key marketing metrics. They also collaborate with other departments to ensure data consistency and accuracy across the organization.

Tools and skills: Proficiency in statistical analysis, data visualization tools like Tableau or Power BI, SQL, and experience with marketing analytics platforms is generally expected.

Good fit for: Individuals with strong analytical skills, leadership experience, and a passion for using data to drive marketing success often thrive in this position.