Senior Manager, Digital Advertising

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Written by AI from the job title and company, not by Restaurant365, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Senior Manager, Digital Advertising at Restaurant365 is responsible for developing and executing sophisticated digital marketing strategies aimed at driving brand awareness and customer engagement within the restaurant industry. This role requires a strategic leader with expertise in digital advertising channels, a strong analytical mindset, and the ability to collaborate effectively with cross-functional teams. The ideal candidate will oversee the planning, execution, and optimization of all digital advertising campaigns while ensuring alignment with corporate marketing objectives and KPIs.

Job Responsibilities

• Develop and manage the overall digital advertising strategy to enhance the Restaurant365 brand visibility.
• Oversee the execution of all digital campaigns across various platforms, including Google Ads, social media, and programmatic advertising.
• Analyze and report on campaign performance metrics, translating data into actionable insights for continuous improvement.
• Collaborate with the marketing team to ensure campaigns align with overall brand positioning and messaging.
• Manage the digital advertising budget, allocating resources efficiently to maximize ROI.
• Lead and mentor a team of digital marketing professionals, fostering a culture of innovation and accountability.
• Stay current with industry trends and competitor activities to identify new digital advertising opportunities.
• Enhance relationships with external partners, including agencies and media vendors.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• Minimum of 7 years of experience in digital advertising or digital marketing, with at least 3 years in a management role.
• Proven experience with managing large-scale digital advertising campaigns and budgets.
• Strong analytical skills and experience in data analysis tools, such as Google Analytics, SEMrush, or similar.
• Expertise in PPC, SEO, social media advertising, and content marketing strategies.
• Excellent written and verbal communication skills, with the ability to present complex information clearly.
• Demonstrated ability to lead cross-functional teams and manage multiple projects simultaneously.

Technologies & Tools

The Senior Manager, Digital Advertising will leverage various technologies and tools to execute and analyze digital marketing campaigns effectively. Key tools include platforms such as Google Ads, Facebook Ads Manager, HubSpot, and marketing automation software, alongside analytics tools including Google Analytics and Tableau for performance insights. Familiarity with CRM systems and project management tools like Asana or Trello is also beneficial.

Ideal Candidates

Ideal candidates for the Senior Manager, Digital Advertising role possess a blend of strategic vision and tactical execution. They demonstrate a passion for digital marketing trends and possess the analytical proficiency to interpret data to inform strategic decisions. Strong leadership skills, combined with excellent interpersonal abilities, make them effective communicators who can inspire and motivate their teams. A proactive approach to problem-solving and an unwavering commitment to achieving goals will further enhance their fit within the Restaurant365 culture.