Senior Manager, Digital Advertising

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Written by AI from the job title and company, not by Restaurant365, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager, Digital Advertising at Restaurant365 is responsible for developing and executing comprehensive digital advertising strategies to promote the company's offerings, increase brand awareness, and drive customer engagement. This position requires a combination of creative thinking, analytical skills, and technology expertise to leverage various digital channels effectively. The Senior Manager will oversee the digital advertising team, working closely with cross-functional departments to optimize campaigns and ensure alignment with organizational goals.

Job Responsibilities

• Develop and implement a strategic digital advertising plan that aligns with the overall marketing objectives of Restaurant365.
• Oversee the execution of digital advertising initiatives across multiple platforms, including social media, search engines, and display networks.
• Monitor and analyze campaign performance metrics to provide actionable insights and recommendations for optimization.
• Lead a team of digital advertising specialists, fostering a collaborative environment that encourages innovation and continuous improvement.
• Manage budget allocation and spending for all digital advertising campaigns, ensuring a high return on investment.
• Collaborate with internal marketing teams and external agencies to create compelling ad copy and creative assets.
• Stay updated on industry trends, best practices, and emerging technologies in digital marketing to ensure the company remains competitive.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; master's degree preferred.
• Minimum of 7 years of experience in digital advertising or marketing, with at least 3 years in a managerial role.
• Strong understanding of digital marketing channels, tools, and technologies.
• Proficiency in analytics platforms such as Google Analytics, AdWords, Facebook Ads Manager, etc.
• Excellent leadership and team management skills with a proven ability to motivate and develop a team.
• Exceptional communication skills, both written and verbal, with the ability to present data-driven insights effectively.
• A creative mindset with strong problem-solving capabilities and attention to detail.

Technologies & Tools

The Senior Manager, Digital Advertising will utilize a variety of technologies and tools to execute their responsibilities effectively. Key platforms include Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising platforms. Additionally, the role will involve the use of web analytics tools such as Google Analytics and marketing automation software to track performance and nurture leads. Familiarity with customer relationship management (CRM) systems is also advantageous for integrating campaign efforts with customer data.

Ideal Candidates

Ideal candidates for the Senior Manager, Digital Advertising position will demonstrate a strategic mindset and a passion for innovative marketing. They should possess a strong analytical acumen, capable of interpreting complex data to inform decision-making. A proven track record of driving successful digital campaigns, along with experience in executing multi-channel marketing strategies, is essential. Furthermore, candidates should exhibit strong leadership capabilities, creativity, and adaptability, enabling them to thrive in a dynamic environment conducive to growth and development.