Senior Manager, Digital Advertising

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Written by AI from the job title and company, not by Restaurant365, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Digital Advertising at Restaurant365 will be responsible for the development, execution, and optimization of comprehensive digital advertising strategies that align with company goals. This role demands a strategic thinker who can lead cross-functional teams, manage budgets, and analyze performance metrics to drive results. The Senior Manager will play a pivotal role in enhancing brand visibility and customer acquisition through innovative digital marketing campaigns tailored to the restaurant industry.

Job Responsibilities

• Develop and implement digital advertising strategies to increase brand awareness and drive customer engagement.
• Manage the advertising budget, allocating resources effectively to maximize ROI.
• Oversee the execution of online marketing campaigns across various platforms, including social media, PPC, display advertising, and email marketing.
• Analyze campaign performance metrics and report on key findings to senior management, refining strategies as necessary.
• Lead a team of marketing professionals, providing guidance, support, and performance evaluations.
• Collaborate with the creative team to develop engaging ad content and visuals that resonate with the target audience.
• Keep abreast of industry trends and new technologies to implement best practices in digital advertising.
• Foster partnerships with digital marketing vendors and platforms to enhance advertising efforts.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• At least 5 years of experience in digital advertising or marketing management, with a focus on the restaurant or service industry.
• Proven track record of managing large-scale advertising budgets and achieving measurable results.
• Strong analytical skills, with proficiency in tools such as Google Analytics, AdWords, and social media analytics.
• Exceptional leadership and team management skills.
• Excellent written and verbal communication skills.
• Experience with SEO/SEM strategies and an understanding of web design and development processes.

Technologies & Tools

The Senior Manager, Digital Advertising will utilize a variety of technologies and tools to implement and track advertising campaigns effectively. This includes platforms such as Google Ads, Facebook Ads Manager, digital marketing automation systems, SEO/SEM tools, and analytics software like Google Analytics. Familiarity with content management systems (CMS) and graphic design software will also be beneficial for collaborating with creative teams.

Ideal Candidates

Ideal candidates for the Senior Manager, Digital Advertising position should possess a combination of strategic vision, analytical capability, and strong leadership skills. They must be innovative thinkers, comfortable in a fast-paced environment, able to adapt to the evolving digital marketing landscape. A passion for the restaurant industry and a customer-centric mindset will further enhance their ability to create impactful advertising strategies that resonate with target audiences.