Senior Manager, Digital

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Written by AI from the job title and company, not by dentsu, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Digital at dentsu will be responsible for the strategic direction and execution of digital initiatives aimed at elevating the organization's online presence and engagement. This position requires a strong understanding of digital marketing trends, data analytics, and customer engagement strategies. The Senior Manager will lead a dynamic team, optimize digital marketing campaigns, and collaborate closely with cross-functional teams to ensure a cohesive digital strategy aligned with business objectives.

Job Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive brand awareness and customer acquisition.
• Manage digital marketing campaigns across multiple channels, including SEO, SEM, social media, email, and content marketing.
• Utilize data analytics tools to measure campaign performance, make data-driven decisions, and optimize future strategies.
• Lead, mentor, and develop a team of digital marketing professionals, fostering a culture of collaboration and continuous improvement.
• Collaborate with product and sales teams to align digital marketing efforts with overall business objectives.
• Stay ahead of industry trends and emerging technologies to innovate and enhance digital marketing efforts.
• Prepare and manage the digital marketing budget, ensuring optimal allocation of resources and ROI.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is a plus.
• Minimum of 7 years of experience in digital marketing, with at least 3 years in a managerial role.
• Proficient in digital marketing platforms and tools, as well as data analytics and reporting.
• Strong leadership skills with experience in building and managing high-performing teams.
• Excellent communication and interpersonal skills, capable of working with diverse teams and stakeholders.
• Proven ability to develop strategic marketing plans and drive execution.
• In-depth knowledge of digital marketing trends, best practices, and regulatory considerations.

Technologies & Tools

The Senior Manager, Digital will utilize a range of technologies and tools to achieve marketing objectives. These include digital marketing platforms such as Google Ads, Facebook Business Manager, and email marketing software like Mailchimp. Analytical tools such as Google Analytics and SEMrush will be essential for measuring and optimizing campaign performance. Project management software and collaboration tools like Asana and Slack may also be used to coordinate team efforts and streamline workflows.

Ideal Candidates

The ideal candidate for the Senior Manager, Digital position at dentsu will possess a strategic vision for digital marketing coupled with a strong analytical mindset. They should demonstrate exceptional leadership qualities, inspiring teams to achieve goals while fostering a collaborative work environment. A strong communicator, the ideal candidate will be adept at presenting insights and recommendations to stakeholders at all levels. Furthermore, a passion for staying ahead of digital marketing trends and an innovative approach to problem-solving will distinguish successful candidates in this dynamic role.