Senior Manager, Digital

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Written by AI from the job title and company, not by dentsu, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Digital at dentsu will play a crucial role in driving the digital strategy and execution across various platforms to enhance brand visibility and reach. This role will require a dynamic leader who can synergize a team of digital specialists while establishing relationships with clients and partners. The successful candidate will be responsible for overseeing the development and implementation of innovative digital marketing campaigns, utilizing data-driven insights to optimize performance, and ensuring alignment with organizational goals.

Job Responsibilities

• Lead the strategic planning and execution of comprehensive digital marketing initiatives that drive client engagement and satisfaction.
• Manage a cross-functional team, ensuring timely delivery of projects while maintaining high-quality standards.
• Analyze data and performance metrics to derive actionable insights for campaign optimization.
• Build and maintain strong relationships with clients, acting as a trusted advisor on digital marketing strategies.
• Stay abreast of industry trends and emerging technologies to keep the agency competitive and innovative.
• Develop and manage budgets for digital marketing campaigns, ensuring efficient allocation of resources.
• Collaborate with creative teams to develop compelling content that resonates with target audiences.
• Monitor and report on campaign performance, presenting insights to stakeholders and proposing improvements as needed.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 5-7 years of experience in digital marketing, with demonstrable success in a managerial role.
• Strong understanding of digital marketing channels, tools, and techniques including SEO, PPC, social media, and content marketing.
• Proven experience in data analysis and performance measurement; proficiency in analytics tools such as Google Analytics.
• Excellent leadership, communication, and interpersonal skills, with the ability to manage relationships at all levels.
• Strong project management skills with a track record of delivering projects on time and within budget.

Technologies & Tools

The Senior Manager, Digital will utilize a range of technologies and tools including but not limited to Google Analytics, Adobe Creative Suite, HubSpot, Hootsuite, marketing automation platforms, and various social media management tools. Familiarity with data visualization software and A/B testing tools will be advantageous in monitoring and optimizing campaign performance.

Ideal Candidates

The ideal candidate for this position will possess strong analytical skills coupled with a creative mindset, allowing them to develop innovative solutions while interpreting data effectively. They will demonstrate exceptional leadership qualities, enabling them to inspire and guide their team towards achieving strategic goals. A proactive approach to problem-solving, combined with a deep understanding of digital marketing trends, will distinguish them as a valuable asset to the dentsu team.