Senior Manager, Digital

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Job Overview

The Senior Manager, Digital at Dentsu will play a pivotal role in shaping and executing digital strategies that align with the overall business objectives of the organization. This position requires a deep understanding of digital marketing, data analytics, and technology trends to drive innovative solutions for clients. The Senior Manager will lead a team of digital marketing professionals, ensuring the delivery of high-quality campaigns and projects while fostering a culture of collaboration and continuous improvement.

Job Responsibilities

• Develop and implement comprehensive digital marketing strategies that leverage various channels to achieve necessary marketing goals.
• Lead, mentor, and manage a team of digital marketing specialists, fostering professional development and a high-performing environment.
• Analyze campaign performance and digital trends using data-driven insights to optimize ongoing strategies.
• Collaborate with cross-functional teams, including creative, sales, and analytics, to ensure cohesive campaign execution.
• Manage relationships with external vendors and partners to enhance digital capabilities.
• Oversee budget allocation and resource management to ensure cost-effective execution of digital initiatives.
• Present digital strategy and performance reports to stakeholders and executives, maintaining transparency and communication.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is preferred.
• Minimum of 7 years of experience in digital marketing, with at least 3 years in a managerial role.
• Strong understanding of digital marketing tools, analytics platforms, and emerging technologies.
• Proficient in data analysis, interpretation, and deriving actionable insights to drive business outcomes.
• Excellent leadership and team management skills, with experience in mentoring and developing talent.
• Exceptional verbal and written communication skills, with the ability to present ideas clearly and persuasively.
• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.

Technologies & Tools

The Senior Manager, Digital will utilize a variety of technologies and tools to effectively manage digital marketing campaigns and analyze performance metrics. Key tools include Google Analytics, Adobe Marketing Cloud, marketing automation platforms (such as HubSpot or Marketo), social media management tools (like Hootsuite or Sprout Social), and customer relationship management (CRM) systems. Proficiency in these tools will be essential for driving successful digital strategies.

Ideal Candidates

The ideal candidates for the Senior Manager, Digital position are dynamic leaders who exhibit strong analytical skills and a passion for digital marketing. They possess a strategic mindset and the ability to think creatively while driving data-driven decision-making. Strong interpersonal skills and the capacity to inspire and motivate teams are critical. Candidates should be adaptable, tech-savvy, and committed to achieving excellence through continuous learning and development.