Senior Manager, Digital

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Written by AI from the job title and company, not by dentsu Media, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Digital at dentsu Media plays a pivotal role in leading digital strategy and execution across various platforms to maximize brand presence, engagement, and conversion rates. This position requires a strategic thinker with strong leadership qualities, who can drive innovative digital campaigns, foster collaboration among cross-functional teams, and deliver actionable insights based on data analysis. As a Senior Manager, you will oversee the development and implementation of comprehensive digital marketing strategies, ensuring that they align with overall business objectives and drive measurable results.

Job Responsibilities

• Lead the design and execution of integrated digital marketing strategies across various channels, including PPC, SEO, social media, and content marketing.
• Analyze performance metrics and provide strategic insights to optimize ongoing campaigns and drive continuous improvement.
• Collaborate with creative teams to develop compelling digital content that aligns with brand messaging and engages target audiences.
• Manage the digital budget, ensuring efficient allocation of resources to maximize ROI.
• Foster relationships with external partners, vendors, and stakeholders to enhance our digital reputation and reach.
• Monitor industry trends, emerging technologies, and changes in consumer behavior to inform digital strategies.
• Provide leadership and mentorship to junior team members, fostering a culture of continuous learning and professional development.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field; Master’s degree preferred.
• Minimum of 7 years of experience in digital marketing, with a strong emphasis on strategy development and execution.
• Proven track record of managing large-scale digital campaigns that drive measurable results.
• Extensive knowledge of various digital marketing channels and tools, including Google Ads, social media platforms, and analytics software.
• Exceptional analytical skills, with the ability to interpret data and translate insights into actionable strategies.
• Strong leadership and team management skills, with a focus on inspiring and motivating team members.
• Excellent verbal and written communication skills, with a knack for tailoring messages to diverse audiences.

Technologies & Tools

The Senior Manager, Digital will utilize a diverse range of technologies and tools to effectively execute digital strategies. These include digital marketing platforms such as Google Ads and Facebook Ads, analytics tools like Google Analytics and Tableau, Customer Relationship Management (CRM) systems, and marketing automation software such as HubSpot or Marketo. Familiarity with SEO tools like SEMrush or Moz, as well as social media management tools such as Hootsuite, is essential for monitoring performance and optimizing campaigns.

Ideal Candidates

Ideal candidates for the Senior Manager, Digital position are strategic visionaries who possess a passion for digital marketing and innovation. They are detail-oriented, proactive, and have a strong ability to adapt to the rapidly changing digital landscape. Additionally, successful candidates will demonstrate exceptional leadership abilities, fostering teamwork while maintaining focus on meeting organizational goals. They will have a blend of creativity and analytical thinking, allowing them to balance creative ideation with data-driven decision-making for continuous improvement.