Senior Manager, Digital

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Written by AI from the job title and company, not by dentsu Media, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Digital at dentsu Media will oversee the strategic planning, implementation, and optimization of digital marketing initiatives across various platforms. This role requires a comprehensive understanding of digital trends, analytics, and consumer behavior to drive engagement and achieve business objectives. The candidate will collaborate closely with cross-functional teams, manage budget allocations, and lead performance analysis efforts to enhance digital performance and deliver impactful results for clients.

Job Responsibilities

• Develop and execute comprehensive digital marketing strategies that align with overall business goals.
• Monitor and analyze campaign performance metrics to provide actionable insights for continuous improvement.
• Lead and mentor a team of digital marketing professionals to ensure the successful execution of campaigns.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices, and incorporate them into strategic initiatives.
• Manage relationships with external vendors and partners to enhance digital capabilities and resource availability.
• Oversee budget management for digital marketing initiatives, ensuring efficient allocation of resources.
• Prepare and present regular performance reports to senior management and clients.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; a Master's degree is preferred.
• Minimum of 7 years of experience in digital marketing, with a proven track record in a managerial role.
• Strong expertise in SEO, SEM, social media marketing, and digital analytics tools.
• Excellent analytical skills, able to interpret data and make data-driven decisions.
• Proficient in using marketing automation platforms and CRM systems.
• Exceptional communication and leadership abilities, with experience in managing teams.
• Ability to work collaboratively across various departments and with external stakeholders.

Technologies & Tools

The Senior Manager, Digital will utilize a variety of technologies and tools to optimize digital marketing efforts. Proficient use of analytics platforms (such as Google Analytics and Adobe Analytics), marketing automation software (such as HubSpot and Marketo), social media management tools (like Hootsuite and Sprout Social), and CRM systems (such as Salesforce) will be essential to monitor campaign performance and enhance customer engagement.

Ideal Candidates

Ideal candidates for the Senior Manager, Digital position will exhibit strong leadership qualities, strategic thinking, and a results-oriented mindset. They should be innovative and adaptable, with the ability to thrive in a fast-paced environment. A passion for digital marketing trends and a commitment to continuous learning will set successful candidates apart. Additionally, outstanding interpersonal skills for building relationships and influencing stakeholders will be vital for success in this role.