Senior Manager, Digital

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Written by AI from the job title and company, not by dentsu, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Digital at dentsu will hold a critical leadership role within our digital marketing team, responsible for the strategic development and execution of comprehensive digital marketing plans. This position involves managing a diverse range of digital initiatives to enhance brand visibility and drive customer engagement while ensuring alignment with overall business objectives. The Senior Manager will collaborate with cross-functional teams to innovate and implement effective digital strategies, utilizing data-driven insights to optimize performance and measure success.

Job Responsibilities

• Develop and implement strategic digital marketing plans across various channels including SEO, PPC, social media, and email marketing.
• Lead a team of digital marketers, providing guidance, mentorship, and performance assessment.
• Collaborate with analytics teams to gather insights and develop KPIs for measuring campaign effectiveness.
• Manage relationships with external vendors and partners to ensure timely project execution.
• Conduct market research to identify trends and opportunities for growth within the digital space.
• Ensure all digital marketing activities comply with the legal and regulatory standards.
• Present campaign results and insights to senior management and stakeholders, making recommendations for future strategies.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• Minimum of 5-7 years of experience in digital marketing, with at least 3 years in a managerial role.
• Proficiency in digital marketing tools such as Google Analytics, SEMrush, HubSpot, and social media platforms.
• Strong understanding of SEO, PPC, email marketing, and content strategy.
• Exceptional analytical skills with the ability to interpret data and derive actionable insights.
• Excellent communication and interpersonal skills, able to influence and engage stakeholders at all levels.

Technologies & Tools

The Senior Manager, Digital will utilize various technologies and tools to effectively execute digital marketing strategies. Key platforms include Google Analytics for tracking performance metrics, HubSpot for managing inbound marketing initiatives, and various social media advertising platforms such as Facebook Ads and LinkedIn Campaign Manager. Additionally, proficiency in content management systems, email marketing software, and marketing automation tools will be essential for the role.

Ideal Candidates

An ideal candidate for the Senior Manager, Digital position at dentsu possesses strong leadership qualities and a proactive mindset, demonstrating the ability to drive projects forward while inspiring their team. They should be highly analytical, detail-oriented, and adept at problem-solving, with a passion for staying ahead of industry trends. Excellent communication skills are vital, allowing for effective collaboration across departments and with external partners. A strong strategic vision combined with hands-on experience in digital marketing is essential to succeed in this dynamic role.