Senior Manager, Digital

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Job Overview

The Senior Manager, Digital at Inizio Evoke will be responsible for leading the strategic development and execution of digital initiatives across the organization. This role combines leadership skills with a deep understanding of digital marketing trends and technologies, aiming to drive brand engagement and enhance client satisfaction. The successful candidate will collaborate with cross-functional teams to create innovative digital strategies that align with business objectives while overseeing the implementation and performance analysis of digital campaigns.

Job Responsibilities

• Develop and implement comprehensive digital marketing strategies that drive engagement and revenue growth.
• Lead a team of digital marketing professionals, providing mentorship and guidance to optimize performance.
• Monitor and analyze key performance metrics to assess the effectiveness of digital campaigns and identify areas for improvement.
• Collaborate with IT and creative teams to enhance user experience and digital interface functionality.
• Manage external partnerships with digital agencies and vendors to ensure alignment with company goals.
• Stay updated with emerging digital trends, technologies, and best practices to inform strategic decisions.
• Prepare regular reports on digital marketing performance and present findings to senior management.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 7 years of experience in digital marketing or a related field, with at least 3 years in a management role.
• Proven track record of developing and executing successful digital marketing strategies.
• Strong analytical skills and experience with data-driven decision-making.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO/SEM tools, CRM systems).
• Exceptional communication and leadership skills, with the ability to influence stakeholders at all levels.
• Experience in project management and the ability to manage multiple projects simultaneously.

Technologies & Tools

The Senior Manager, Digital will utilize a variety of technologies and tools to enhance digital strategies and improve campaign performance. Familiarity with marketing automation platforms such as HubSpot, social media management tools like Hootsuite, and reporting software such as Tableau or Google Data Studio is essential. The role will also require experience with programming languages (e.g., HTML, CSS) for effective digital content management, as well as proficiency in Adobe Creative Suite for design-related projects.

Ideal Candidates

The ideal candidate for this position will possess a keen analytical mindset and a passion for digital innovation. They should exhibit strong leadership qualities, able to inspire and motivate their team to achieve excellence. The candidate must be adept at strategic thinking and adaptable to the fast-paced digital landscape. Excellent interpersonal skills and the ability to collaborate with diverse teams and stakeholders are crucial, alongside creativity and a proactive approach to problem-solving.