Senior Manager, Digital

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Written by AI from the job title and company, not by Upstart, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Digital at Upstart will spearhead the strategy and execution of digital marketing initiatives aimed at enhancing brand visibility, driving customer engagement, and ultimately increasing conversion rates. This role involves leveraging data analytics, managing cross-functional teams, and leading innovative digital campaigns that align with the organization's broader goals. The successful candidate will be instrumental in optimizing the digital landscape to ensure that Upstart effectively reaches and serves its target audiences.

Job Responsibilities

• Develop and implement comprehensive digital marketing strategies that align with Upstart's business objectives.
• Oversee the management of digital marketing channels including SEO, SEM, social media, email marketing, and display advertising.
• Lead and mentor a team of digital marketing professionals to maximize performance and professional growth.
• Analyze data and metrics to measure the effectiveness of digital campaigns, making adjustments as necessary to optimize results.
• Collaborate with cross-functional teams including Product, Sales, and Customer Experience to ensure cohesive marketing efforts.
• Stay abreast of industry trends and emerging technologies to ensure Upstart remains at the forefront of the digital space.
• Manage the digital marketing budget, ensuring efficient allocation of resources to maximize ROI.

Qualifications

• Bachelor's degree in marketing, business, or a related field; Master's degree preferred.
• A minimum of 5 years of experience in digital marketing, with at least 3 years in a managerial role.
• Proven track record of developing and executing successful digital marketing strategies.
• Strong analytical skills and experience with data-driven marketing tools and methodologies.
• Excellent communication and interpersonal skills, with the ability to lead a team effectively.
• In-depth knowledge of SEO, PPC, social media marketing, and email marketing best practices.
• Familiarity with marketing automation platforms and CRM tools.

Technologies & Tools

The Senior Manager, Digital will utilize a variety of technologies and tools to effectively manage digital campaigns, including analytics platforms such as Google Analytics, marketing automation tools like HubSpot or Marketo, SEO tools such as SEMrush or Moz, and CRM software like Salesforce. The candidate should also be familiar with social media management platforms and digital advertising solutions to drive online engagement.

Ideal Candidates

The ideal candidate for the Senior Manager, Digital position at Upstart will possess a blend of creative and analytical skills, demonstrating an ability to think strategically while executing tactical plans. They will be adaptable, forward-thinking, and comfortable working in a fast-paced environment. Strong leadership qualities and a collaborative spirit are essential, as is a passion for data-driven decision-making and continuous improvement in digital marketing practices.