Senior Manager - Email Marketing (Outbound)

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Written by AI from the job title and company, not by Teramind, so some details may not match this job. The employer's own page has the real description.

Overview

As a Senior Manager - Email Marketing (Outbound) at Teramind, you will play a pivotal role in driving our outbound email marketing strategy to enhance customer engagement and drive conversion rates. You'll lead a team of marketing professionals in crafting targeted email campaigns while analyzing performance metrics to optimize results. Your expertise will be essential in developing content that resonates with our audience and deploying best practices for deliverability, segmentation, and automation. Collaborating closely with sales and product teams, you will help align our email initiatives with overall business objectives and growth strategies.

Job Responsibilities

• Develop, implement, and oversee the outbound email marketing strategy to align with business goals.
• Lead a team in designing and executing targeted email campaigns across different customer segments.
• Monitor and analyze key performance metrics to assess campaign effectiveness and make data-driven decisions.
• Collaborate with product and sales teams to create compelling messaging and offers that drive engagement.
• Ensure email campaigns adhere to industry best practices and compliance requirements.
• Optimize email list segments for improved conversion rates and customer retention.
• Manage automated email workflows to nurture leads and drive customer engagement.
• Conduct A/B testing on email campaigns to improve performance and adapt strategies accordingly.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in email marketing, with at least 2 years in a managerial role.
• Proven track record of developing and implementing successful email marketing campaigns.
• Strong analytical skills with experience in data analysis and reporting tools.
• Excellent written and verbal communication skills.
• Proficiency in email marketing automation tools, CRM systems, and analytics software.
• Strong project management and organizational skills.

Technologies & Tools

The Senior Manager - Email Marketing (Outbound) will utilize a range of technologies and tools to facilitate effective campaign management. Key systems include email marketing automation platforms (such as Eloqua, HubSpot, or Marketo), customer relationship management (CRM) tools like Salesforce, and data analytics software (such as Google Analytics or Tableau). Proficiency in these technologies will be critical for executing campaigns, analyzing performance data, and driving strategic decisions.

Ideal Candidates

Successful candidates for the Senior Manager - Email Marketing (Outbound) position will possess a blend of creativity and analytical thinking. They will have a strong ability to interpret data and translate insights into actionable strategies. Ideal candidates exhibit strong leadership qualities, being able to inspire and guide their team while collaborating efficiently with cross-functional departments. A proactive attitude toward learning and adopting new technologies, alongside a passion for engaging with and serving customers, will further ensure success in this dynamic role.