Senior Manager, Epic Pass Brand Marketing

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Written by AI from the job title and company, not by Vail Resorts, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager, Epic Pass Brand Marketing at Vail Resorts is responsible for leading and executing comprehensive brand marketing strategies that enhance the visibility and desirability of the Epic Pass. This role involves strategic planning, campaign management, and collaboration across teams to drive brand engagement and customer acquisition, ensuring that the Epic Pass remains a cornerstone of Vail Resorts’ offerings. The Senior Manager will also oversee budget management, performance analysis, and market research to inform future marketing initiatives and optimize brand positioning.

Job Responsibilities

• Develop and implement strategic brand marketing plans for the Epic Pass, aligning with overall business objectives.
• Manage and execute marketing campaigns across multiple channels, including digital, print, and events.
• Collaborate with cross-functional teams, including sales, product development, and public relations, to ensure unified brand messaging.
• Analyze market trends and customer insights to inform marketing strategies and improve customer engagement.
• Manage the brand marketing budget, ensuring effective allocation of resources to maximize ROI.
• Lead the evaluation of marketing performance metrics and KPIs to assess campaign effectiveness and adjust strategies accordingly.
• Oversee the creation of compelling marketing collateral and digital content that aligns with brand standards.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of experience in brand marketing, with a focus on strategic planning and execution.
• Strong understanding of digital marketing strategies, including social media, content marketing, and SEO.
• Proficient in marketing analytics and performance measurement tools.
• Excellent communication and interpersonal skills, with the ability to work collaboratively across departments.
• Demonstrated leadership skills with experience managing cross-functional teams and projects.

Technologies & Tools

The Senior Manager, Epic Pass Brand Marketing will utilize various technologies and tools to facilitate brand marketing efforts, including customer relationship management (CRM) software, email marketing platforms, content management systems (CMS), social media management tools, and analytics platforms such as Google Analytics. Proficiency in design software (e.g., Adobe Creative Suite) may also be beneficial for overseeing the creation of marketing materials.

Ideal Candidates

Ideal candidates for the Senior Manager, Epic Pass Brand Marketing position are innovative thinkers with a passion for the outdoor recreational industry. They possess strong analytical skills, enabling them to make data-driven decisions that align with market trends. A successful candidate is also adept at project management, with a proven ability to juggle multiple tasks and meet deadlines in a fast-paced environment. Strong interpersonal skills and a collaborative spirit are essential, as the role requires building relationships across various teams to deliver cohesive and effective marketing strategies.