Senior Manager ERP Product Marketing

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Job Overview

The Senior Manager of ERP Product Marketing at Oracle will play a pivotal role in shaping and executing the marketing strategy for our Enterprise Resource Planning (ERP) solutions. This position encompasses developing comprehensive marketing programs to promote product offerings, drive product adoption, and enhance customer engagement. The Senior Manager will collaborate closely with cross-functional teams, including product management, sales, and customer success, to ensure aligned messaging and positioning while identifying market opportunities that drive customer value and business growth.

Job Responsibilities

• Lead the development and execution of product marketing strategies for ERP solutions that resonate with target audiences.
• Collaborate with product management to create compelling product messaging and value propositions.
• Conduct market research and competitive analysis to identify trends, customer needs, and market opportunities.
• Design and implement go-to-market strategies, including product launches and promotional campaigns.
• Work with sales teams to develop sales enablement tools, training materials, and support resources.
• Monitor and assess the effectiveness of marketing campaigns and adjust strategies accordingly to maximize outcomes.
• Build relationships with key customers and industry partners to gather insights and feedback for continuous improvement.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA is preferred.
• Minimum of 7 years of experience in product marketing, preferably within the ERP or enterprise software industry.
• Strong understanding of ERP solutions and the related market landscape.
• Proven track record of developing effective marketing strategies and campaigns that drive growth.
• Exceptional analytical skills with the ability to leverage data to inform decision-making.
• Excellent communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels.
• Demonstrated leadership experience with a track record of managing high-performing teams.

Technologies & Tools

The Senior Manager ERP Product Marketing will primarily utilize various marketing automation platforms, customer relationship management (CRM) tools, and analytics software. Familiarity with Oracle's ERP solutions, content management systems, and social media management tools is essential for executing effective marketing strategies. Experience with data analytics tools will enhance the capability to measure campaign performance and optimize marketing efforts.

Ideal Candidates

Ideal candidates for the Senior Manager ERP Product Marketing position at Oracle possess a strategic mindset and exhibit exemplary creativity alongside strong analytical skills. They are results-oriented, with an unyielding passion for understanding customer needs and market dynamics. Successful candidates demonstrate a collaborative spirit, thriving in cross-functional environments, and are adept at influencing teams towards a unified goal. A natural leader, they proactively drive initiatives and inspire those around them to achieve excellence in product marketing.