Senior Manager, Global Enterprise Campaigns

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Job Overview

The Senior Manager, Global Enterprise Campaigns at 8x8 will play a crucial role in driving awareness and demand for our enterprise solutions across global markets. This position involves leading the development and execution of integrated marketing campaigns, collaborating with cross-functional teams, and leveraging data-driven insights to optimize campaign performance. The ideal candidate will possess a strategic mindset, a creative approach to problem-solving, and a strong understanding of the enterprise technology landscape. You will be pivotal in positioning 8x8 as a leader in the industry, ultimately contributing to revenue growth and market expansion.

Job Responsibilities

• Develop and implement innovative and cohesive global marketing campaigns tailored to enterprise clients.
• Collaborate with sales teams to align campaign objectives with business goals and drive customer engagement.
• Monitor, analyze, and report on key performance indicators to measure campaign effectiveness and ROI.
• Manage the campaign budget efficiently, ensuring optimal allocation of resources across various marketing initiatives.
• Coordinate with product marketing and website teams to ensure alignment of messaging and branding.
• Lead a team of marketing professionals, providing guidance and fostering a culture of creativity and accountability.
• Identify market trends and customer needs to proactively adjust campaign strategies as needed.
• Form strategic partnerships with external vendors and agencies for campaign execution.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 7 years of experience in enterprise marketing, campaign management, or related roles.
• Proven track record of successfully managing large-scale marketing campaigns in a B2B environment.
• Strong analytical skills with expertise in data analysis and reporting to drive performance improvements.
• Excellent communication and interpersonal skills, with the ability to influence and collaborate with cross-functional teams.
• Experience in budget management and resource allocation.
• Proficiency in marketing automation and CRM software.

Technologies & Tools

The Senior Manager, Global Enterprise Campaigns will utilize various technologies and tools to maximize campaign effectiveness. Key platforms include marketing automation systems such as HubSpot or Marketo, customer relationship management (CRM) software like Salesforce, and analytics tools including Google Analytics and Adobe Analytics. Familiarity with project management tools like Asana or Trello, as well as design software such as Adobe Creative Suite, will also be beneficial for this role.

Ideal Candidates

The ideal candidates for the Senior Manager, Global Enterprise Campaigns position will possess a blend of strategic vision and hands-on marketing expertise. They should exhibit strong leadership qualities, with the ability to inspire and motivate a team towards common goals. A proactive, results-oriented mindset coupled with a passion for technology and innovation will be essential for success in this role. Additionally, effective problem-solving skills and adaptability in a fast-paced environment will be critical attributes that align with our corporate culture.