Senior Manager, Growth and Performance Marketing (Temp to Perm)

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Written by AI from the job title and company, not by American Marketing Association, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager, Growth and Performance Marketing is responsible for developing and executing innovative marketing strategies that drive customer engagement and revenue growth for the American Marketing Association. This role focuses on leveraging data-driven insights and analytics to optimize marketing campaigns, ensuring maximum performance across all channels. The successful candidate will collaborate cross-functionally to enhance brand visibility, improve customer acquisition tactics, and refine retention strategies, all while monitoring key performance indicators (KPIs) to assess impact and effectiveness.

Job Responsibilities

• Develop and implement comprehensive growth and performance marketing strategies aimed at enhancing customer acquisition and retention.
• Analyze and interpret data to identify growth opportunities and optimize campaign performance across all marketing channels.
• Manage and allocate marketing budgets effectively to ensure ROI on various campaigns and initiatives.
• Collaborate with cross-functional teams, including sales, product development, and customer service, to align marketing strategies with organizational goals.
• Oversee the execution of email marketing, social media, PPC, and content marketing initiatives.
• Monitor and report on campaign performance and provide actionable insights to stakeholders for ongoing improvements.
• Lead, mentor, and develop a team of marketing professionals to foster a high-performance culture.
• Stay up-to-date with industry trends, emerging technologies, and competitive landscape to implement best practices in marketing efforts.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in growth marketing or performance marketing roles, preferably within a B2B environment.
• Demonstrated expertise in digital marketing channels including SEO, SEM, email marketing, social media, and content marketing.
• Proficiency in using marketing analytics tools such as Google Analytics, HubSpot, or similar platforms.
• Strong analytical skills with a data-driven mindset and the ability to derive insights from complex data sets.
• Excellent communication, leadership, and interpersonal skills.
• Proven ability to develop and manage marketing budgets effectively.

Technologies & Tools

This position requires proficiency with a variety of technologies and tools that enhance marketing efforts, including CRM software (e.g., Salesforce), marketing automation platforms (e.g., HubSpot), analytics tools (e.g., Google Analytics, Adobe Analytics), and A/B testing frameworks. Familiarity with SEO tools (e.g., SEMrush, Moz) and social media management software (e.g., Hootsuite, Buffer) is also beneficial.

Ideal Candidates

The ideal candidate for this position is a strategic thinker with a strong analytical background and a passion for driving growth through innovative marketing solutions. They possess exceptional leadership skills, enabling them to inspire and manage a team effectively. An effective communicator, this individual can translate complex marketing data into actionable strategies and simplistically convey recommendations to stakeholders. A proactive approach to problem-solving and an eagerness to stay ahead of digital marketing trends are essential qualities that align with the mission of the American Marketing Association.