Senior Manager, Marketing Analytics

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Attentive, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager of Marketing Analytics at Attentive will play a pivotal role in driving data-driven decision-making across various marketing initiatives. This position entails collaborating with cross-functional teams to enhance marketing strategies, developing insightful reports, and leveraging advanced analytical techniques to evaluate campaign performance and return on investment. The Senior Manager will lead a team of analysts, ensuring that all analytics processes adhere to best practices while fostering an environment of continuous improvement and innovation.

Job Responsibilities

• Lead the marketing analytics team in the development and execution of comprehensive analytics strategies that drive business insights.
• Oversee the analysis of marketing campaign performance and user engagement metrics to inform strategic decisions.
• Collaborate with marketing, sales, and product teams to establish key performance indicators (KPIs) and reporting frameworks.
• Utilize advanced statistical techniques and tools to mine and analyze complex data sets, uncovering actionable insights.
• Provide regular reports and presentations to senior leadership, summarizing findings, trends, and recommendations.
• Mentor and develop team members, fostering skill development in analytical methodologies and data visualization.
• Ensure data integrity and accuracy through continuous monitoring and validation processes.
• Drive the adoption of data-driven strategies across marketing, enhancing overall effectiveness and efficiency.

Qualifications

• Master's degree in Marketing, Statistics, Data Science, or a related field; bachelor’s degree with extensive experience may also be considered.
• Minimum of 7 years of experience in marketing analytics or data analysis, preferably in a managerial role.
• Strong proficiency in analytics tools such as Google Analytics, Tableau, or Power BI.
• Experience with SQL, R, Python, or other programming languages commonly used for data analysis.
• Excellent communication skills with the ability to translate complex data insights into clear and actionable recommendations.
• Demonstrated experience in managing teams and collaborating across multiple departments.
• Strong problem-solving skills and a keen attention to detail.

Technologies & Tools

The Senior Manager of Marketing Analytics will leverage a variety of technologies and tools to enhance analytical capabilities. Key platforms may include Google Analytics for web traffic analysis, Tableau or Power BI for data visualization, and SQL for database querying. The role may also involve using machine learning libraries in Python for predictive modeling and analysis. Familiarity with CRM and marketing automation tools will be essential to effectively analyze customer interactions and campaign effectiveness.

Ideal Candidates

Ideal candidates for the Senior Manager of Marketing Analytics position will possess a blend of technical proficiency and leadership ability. They should exhibit strong analytical thinking, be proactive in identifying opportunities for improvement, and demonstrate a passion for data-driven decision-making. Additionally, the candidate should have a collaborative spirit, able to work effectively with diverse teams and influence stakeholders at all levels. A transformative mindset and the ability to thrive in a fast-paced, dynamic environment will further distinguish the right candidate for this role.