Senior Manager, Marketing Analytics

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Job Overview

The Senior Manager, Marketing Analytics at Babylist will play a pivotal role in shaping our marketing strategies through data-driven insights. This position is responsible for leading a team of analysts to interpret complex data sets, develop actionable strategies, and drive performance across marketing channels. The ideal candidate will collaborate across departments to enhance customer engagement, optimize marketing efforts, and ultimately contribute to Babylist's growth and success in the market.

Job Responsibilities

• Lead and manage a team of marketing analysts to drive data analysis and insights generation.
• Develop and implement comprehensive marketing analytics strategies to optimize campaigns and performance metrics.
• Collaborate with cross-functional teams including product, sales, and IT to ensure alignment on sales and marketing objectives.
• Present analytical findings and insights to key stakeholders, influencing data-driven decision-making.
• Monitor and evaluate marketing performance, utilizing data to recommend adjustments and improvements.
• Oversee the creation and maintenance of dashboards and reporting tools to track key performance indicators (KPIs).
• Drive the development of A/B testing strategies to evaluate marketing impact on customer behavior.
• Stay abreast of industry trends and best practices in marketing analytics and implement innovative techniques.

Qualifications

• Bachelor’s degree in Marketing, Business, Statistics, or a related field; Master’s degree preferred.
• 5+ years of experience in marketing analytics or related fields, with a minimum of 2 years in a managerial role.
• Strong proficiency in analytics tools such as Google Analytics, Tableau, or equivalent software.
• Expertise in statistical analysis and experience with programming languages such as SQL, Python, or R.
• Exceptional communication and presentation skills, with the ability to convey complex concepts to non-technical stakeholders.
• Demonstrated ability to manage multiple projects and priorities in a fast-paced environment.
• Strong critical thinking skills and attention to detail, with a data-driven mindset.

Technologies & Tools

The Senior Manager, Marketing Analytics will utilize a variety of technologies and tools to execute their responsibilities effectively. Key software includes Google Analytics, Tableau for data visualization, and CRM systems for managing customer interactions. Proficiency in SQL, R or Python for data manipulation and statistical analysis will also be essential. Familiarity with A/B testing platforms and marketing automation tools is beneficial for driving insights and optimizing campaigns.

Ideal Candidates

The ideal candidate for this position will possess a blend of analytical expertise and strong interpersonal skills, making them adept at leading a team while also fostering collaboration across the organization. They should be proactive, innovative, and passionate about utilizing data to drive business strategy. A successful candidate will be results-oriented, with a demonstrated ability to translate insights into actionable business outcomes, and will embody the values and mission that Babylist stands for.