Senior Manager Marketing Analytics

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Written by AI from the job title and company, not by Paylocity, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager Marketing Analytics at Paylocity will lead the analytics team in delivering actionable insights to drive marketing strategies and business performance. This role involves overseeing data collection and analysis, managing key performance indicators (KPIs), and collaborating with cross-functional teams to enhance decision-making processes. The successful candidate will implement advanced analytics methodologies, ensure data integrity, and communicate findings to stakeholders, thereby playing a critical role in shaping marketing initiatives and driving organizational growth.

Job Responsibilities

• Lead the development and execution of marketing analytics strategies to optimize campaign performance.
• Conduct comprehensive data analysis to identify trends, insights, and opportunities for improvement.
• Oversee the creation and tracking of KPIs to measure marketing effectiveness across various channels.
• Collaborate with product, sales, and finance teams to align marketing analytics with business objectives.
• Develop and present reports that communicate insights clearly to executives and stakeholders.
• Manage and mentor a team of analysts, fostering an environment of continuous learning and improvement.
• Utilize advanced analytics tools and methodologies to drive data-driven decision-making processes.
• Ensure data integrity and accuracy by implementing data governance frameworks.

Qualifications

• Master’s degree in Marketing, Business Administration, Data Science, or a related field.
• Minimum of 7 years of experience in marketing analytics or a related area, with at least 3 years in a managerial role.
• Demonstrated expertise in statistical analysis, predictive modeling, and data visualization.
• Proficient in analytics tools such as SQL, R, Python, Tableau, or similar software.
• Strong understanding of traditional and digital marketing strategies.
• Exceptional communication and presentation skills, with the ability to distill complex data into actionable insights.
• Experience in managing cross-functional projects and teams.

Technologies & Tools

The Senior Manager Marketing Analytics will primarily work with a suite of advanced analytics software and tools, including but not limited to SQL databases for data extraction, R or Python for statistical analysis, and Tableau for data visualization. Familiarity with customer relationship management (CRM) platforms, marketing automation systems, and Google Analytics is also essential to effectively analyze marketing performance and customer engagement metrics.

Ideal Candidates

The ideal candidate for the Senior Manager Marketing Analytics role will possess a strong analytical mindset paired with a strategic vision for marketing growth. They should display exceptional leadership qualities with the ability to inspire and motivate a team. A successful candidate will be results-driven, adaptable to changing market dynamics, and equipped with a creative approach to problem-solving. They will also demonstrate a commitment to continuous improvement and innovation in the pursuit of marketing excellence.