Senior Manager, Marketing Automation

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Written by AI from the job title and company, not by American Diabetes Association, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager, Marketing Automation at the American Diabetes Association is responsible for developing and executing marketing automation strategies that enhance customer engagement and drive overall organizational goals. This position requires a proactive leader who will oversee the design, implementation, and optimization of the marketing automation system, ensuring the effective segmentation and targeting of audiences to improve campaign performance and achieve desired outcomes. The role involves collaboration with cross-functional teams to align marketing initiatives with the Association's mission and objectives.

Job Responsibilities

• Lead the development and implementation of comprehensive marketing automation strategies.
• Oversee the management and optimization of the marketing automation platform to enhance user experience and engagement.
• Collaborate with the marketing and communications teams to design impactful customer journeys and workflows.
• Analyze campaign performance and user behavior data to continually improve marketing effectiveness.
• Develop targeted campaigns that meet the needs of diverse audiences and support organizational goals.
• Train and support team members in best practices for using marketing automation tools.
• Ensure compliance with data protection regulations and best practices in marketing automation.
• Manage vendor relationships and negotiate contracts related to marketing technology tools.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in marketing automation, with at least 2 years in a managerial role.
• Proven experience with marketing automation platforms such as Salesforce Marketing Cloud, HubSpot, or Marketo.
• Strong analytical skills with the ability to interpret data and create actionable insights.
• Excellent project management skills, ensuring timely delivery of campaigns.
• Strong written and verbal communication skills, with the ability to engage stakeholders at all levels.
• Experience in digital marketing channels including email, social media, and web marketing.

Technologies & Tools

This position utilizes various technologies and tools crucial for effective marketing automation. Proficient use of platforms such as Salesforce Marketing Cloud, HubSpot, or Marketo is essential for executing marketing campaigns. Familiarity with analytics tools for performance tracking and reporting, along with CRM systems, will enhance the candidate's effectiveness in optimizing target audience engagement and managing relationships. Knowledge of HTML, CSS, and JavaScript may also be beneficial in developing custom email templates and landing pages.

Ideal Candidates

The ideal candidates for the Senior Manager, Marketing Automation position possess strong leadership qualities and the ability to inspire and nurture a collaborative team environment. They have a strategic mindset, are highly organized, and excel in problem-solving. Candidates should show adaptability in a fast-paced marketing landscape, possess a keen eye for detail, and demonstrate a passion for the mission of the American Diabetes Association. Effective interpersonal skills to facilitate teamwork and stakeholder engagement are also crucial.