Senior Manager, Marketing Communications

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Written by AI from the job title and company, not by Conduent, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager, Marketing Communications at Conduent is tasked with overseeing and enhancing the company’s marketing communication strategies, ensuring alignment with the organization’s objectives. This role requires a dynamic leader who will strategically manage internal and external communications, enhance brand visibility, and drive engagement across various channels. The incumbent will lead a team of marketing professionals to deliver compelling messages that resonate with target audiences while deploying innovative solutions to achieve measurable results.

Job Responsibilities

• Develop and implement comprehensive marketing communication plans to support business objectives and brand positioning.
• Oversee the creation and distribution of marketing content across various platforms, ensuring consistency in message and tone.
• Lead and mentor a team of marketing communication professionals, fostering a culture of creativity and collaboration.
• Collaborate with cross-functional teams, including sales, product development, and customer service, to align marketing initiatives with business strategies.
• Utilize analytics and metrics to evaluate the performance of marketing communications and adapt strategies accordingly.
• Manage external vendor relationships, including agencies and freelance professionals, to ensure the delivery of high-quality content.
• Stay abreast of industry trends and competitive landscape to inform and innovate marketing strategies.
• Plan and execute special events and promotions that bolster brand visibility and customer engagement.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field; Master’s degree is preferred.
• Minimum of 8 years of experience in marketing communications, with at least 3 years in a managerial role.
• Proven track record of developing and executing successful marketing strategies and campaigns.
• Strong understanding of digital marketing tools and techniques, including SEO, social media, and content marketing.
• Exceptional written and verbal communication skills, with a keen eye for detail.
• Demonstrated ability to analyze data and convert insights into actionable strategies.
• Experience in managing budgets and evaluating the ROI of marketing initiatives.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

Technologies & Tools

The Senior Manager, Marketing Communications will utilize a variety of technologies and tools to streamline communication efforts and enhance marketing strategies. Key tools include Customer Relationship Management (CRM) systems, email marketing platforms (e.g., Mailchimp, HubSpot), social media management tools (e.g., Hootsuite, Buffer), and analytics software (e.g., Google Analytics) to track engagement and measure campaign effectiveness. Additionally, proficiency in graphic design software (e.g., Adobe Creative Suite) may be beneficial for content creation.

Ideal Candidates

Ideal candidates for this position will possess a growth mindset and demonstrate a strong passion for marketing communications. They should embody qualities such as strategic thinking, creativity, adaptability, and excellent leadership capabilities. A collaborative spirit, coupled with strong interpersonal skills, will enable them to effectively engage with team members and stakeholders. Furthermore, successful candidates will be data-driven decision-makers who can thrive in a dynamic environment, continuously seeking innovative solutions to enhance brand communication.