Senior Manager, Marketing Operations

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Written by AI from the job title and company, not by Alteryx, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager of Marketing Operations at Alteryx will be responsible for overseeing the strategic implementation and operational efficiency of our marketing initiatives. This role demands an experienced professional who can effectively manage cross-functional teams, analyze data-driven marketing strategies, and optimize marketing processes to enhance overall business performance. The ideal candidate will lead efforts to scale marketing operations, implement best practices, and drive continuous improvement throughout the marketing lifecycle.

Job Responsibilities

• Lead the development and execution of marketing operational strategies that support corporate objectives.
• Manage and mentor a team of marketing professionals, fostering a culture of collaboration and performance excellence.
• Analyze marketing metrics and KPIs to identify trends and insights, informing tactical decisions for campaign optimization.
• Coordinate with cross-functional teams including sales, product, and customer success to ensure alignment on marketing strategies.
• Oversee the marketing automation platform, ensuring optimal utilization for campaign management and lead generation.
• Implement best practices in lead tracking and nurturing to drive conversion rates and improve sales performance.
• Develop and maintain comprehensive project plans, ensuring timely delivery of marketing initiatives and initiatives.
• Evaluate and optimize marketing technology stack to improve efficiency and effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 7 years of experience in marketing operations or related field, with at least 3 years in a managerial role.
• Proficiency in marketing automation tools such as Marketo, HubSpot, or similar platforms.
• Strong analytical skills with a data-driven approach to decision-making.
• Exceptional communication and project management skills.
• Experience working with CRM systems like Salesforce.
• Knowledge of ABM strategies and digital marketing best practices.

Technologies & Tools

The Senior Manager of Marketing Operations will utilize various technologies and tools to streamline marketing processes, including marketing automation platforms, CRM systems, data analytics tools, project management software, and reporting dashboards. Familiarity with tools such as Google Analytics, Tableau, and social media advertising platforms will be beneficial for effective performance tracking and optimization.

Ideal Candidates

The ideal candidate for the Senior Manager, Marketing Operations position at Alteryx is a proactive, results-oriented leader with a passion for data-driven marketing. They possess a strong ability to translate insights into actionable strategies and have exceptional problem-solving skills. A collaborative mindset and strong interpersonal skills will enable them to effectively lead teams and build relationships across various departments. Candidates who thrive in a fast-paced environment and have demonstrated success in executing large-scale marketing operations are particularly well-suited for this role.