Senior Manager, Marketing Operations

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Written by AI from the job title and company, not by Feefo, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Marketing Operations at Feefo will play a pivotal role in driving the effectiveness and efficiency of our marketing initiatives. This position involves overseeing marketing processes, technology integration, and analytics, ensuring that all operations align with our overarching business goals. The Senior Manager will collaborate with cross-functional teams to streamline marketing efforts, improve lead generation, and facilitate data-driven decision-making, all while maintaining a focus on optimizing the customer experience.

Job Responsibilities

• Develop and implement marketing operations strategies to improve overall marketing effectiveness and streamline processes.
• Manage the marketing technology stack to ensure optimal performance and integration with other systems.
• Oversee the execution of marketing campaigns, from planning to analysis, ensuring alignment with business objectives.
• Analyze and report on marketing performance metrics, providing actionable insights to the marketing team and stakeholders.
• Collaborate with sales and product teams to enhance lead generation and conversion strategies.
• Ensure compliance with data protection regulations and best practices in all marketing operations.
• Provide leadership and mentorship to the marketing operations team, promoting professional development and accountability.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master’s degree is a plus.
• 8+ years of experience in marketing operations or a related field, with at least 3 years in a leadership role.
• Proven track record of managing successful marketing campaigns and driving operational improvements.
• Strong analytical skills with a data-driven approach to decision-making.
• Expertise in marketing technology platforms, including CRM systems and marketing automation tools.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
• Strong organizational skills with the ability to manage multiple projects simultaneously.

Technologies & Tools

The Senior Manager, Marketing Operations will utilize a variety of technologies and tools to execute marketing strategies effectively. Key systems include customer relationship management (CRM) platforms such as Salesforce, marketing automation software like HubSpot or Marketo, analytics tools such as Google Analytics, and project management applications like Asana or Trello. Familiarity with data visualization tools and various content management systems is also essential for optimizing marketing performance and reporting.

Ideal Candidates

Ideal candidates for the Senior Manager, Marketing Operations position will possess a blend of strategic thinking and hands-on execution skills. They will be proactive problem solvers, capable of navigating through challenges while focusing on continuous improvement. Strong leadership qualities, including the ability to inspire and lead teams, are crucial. Additionally, candidates should exhibit a passion for technology and data analytics, along with a commitment to delivering exceptional customer experiences. Effective communication and collaboration skills are vital to work successfully within cross-functional teams.