Senior Manager, Marketing Technology & Campaign Execution

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Job Overview

The Senior Manager, Marketing Technology & Campaign Execution at Brightspeed is responsible for leading the integration of innovative marketing technologies to drive campaign performance and enhance customer engagement. This role will oversee the execution of multi-channel marketing strategies, ensuring alignment with organizational goals and maximizing return on investment through the effective use of marketing automation, analytics, and customer data platforms. Additionally, the Senior Manager will collaborate with cross-functional teams to implement best practices and optimize marketing operations, ensuring that campaigns are effectively executed and measured for continuous improvement.

Job Responsibilities

• Develop and implement comprehensive marketing technology strategies to enhance campaign execution capabilities.
• Manage marketing automation platforms and oversee the end-to-end execution of campaigns across various channels including email, social media, and digital advertising.
• Collaborate with the analytics team to develop KPIs and metrics for measuring campaign performance and effectiveness.
• Lead cross-functional meetings to ensure alignment among marketing, sales, and IT teams regarding campaign strategies and technology solutions.
• Stay current with industry trends and emerging technologies, making strategic recommendations for adoption and integration.
• Train and mentor team members on best practices in marketing technology and campaign management.
• Manage budgets related to marketing technology and campaign execution initiatives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 7+ years of experience in marketing technology, campaign management, or digital marketing.
• Proven experience with marketing automation platforms such as Salesforce Marketing Cloud, HubSpot, or similar tools.
• Strong analytical skills with experience in A/B testing, data analysis, and performance optimization.
• Excellent project management skills, with the ability to manage multiple initiatives simultaneously.
• Strong communication and leadership skills, capable of conveying complex concepts to diverse stakeholders.

Technologies & Tools

The Senior Manager will work primarily with marketing automation tools, customer relationship management (CRM) systems, and analytics software. Key technologies may include Salesforce Marketing Cloud, HubSpot, Google Analytics, Tableau, and various social media advertising platforms. Familiarity with A/B testing tools and data visualization software is also essential for this role.

Ideal Candidates

Ideal candidates for this position will be innovative thinkers who possess a strategic mindset, coupled with hands-on experience in marketing technology and campaign execution. They should be proactive problem solvers, with a strong aptitude for integrating analytics into marketing strategies. A collaborative spirit, excellent interpersonal communication skills, and the ability to thrive in a fast-paced environment will set the ideal candidate apart, ensuring they can effectively lead teams and manage campaigns to successful outcomes.