Senior Manager, Marketing Technology & Campaign Execution

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Written by AI from the job title and company, not by Brightspeed, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Marketing Technology & Campaign Execution at Brightspeed will lead the strategic vision and implementation of marketing technologies to enhance the execution of integrated marketing campaigns. This role requires close collaboration with cross-functional teams to effectively leverage data-driven insights and optimize marketing performance. The successful candidate will be responsible for overseeing the deployment of tools and technologies that facilitate customer engagement, streamline operations, and drive measurable results across marketing channels.

Job Responsibilities

• Develop and manage the marketing technology strategy to support campaign execution and measurement.
• Oversee the implementation and optimization of marketing automation platforms, CRM systems, and analytics tools.
• Collaborate with the marketing and IT teams to ensure seamless integration of marketing technologies.
• Evaluate and recommend new marketing technologies to enhance capabilities and efficiencies.
• Analyze campaign performance data to inform strategic decisions and drive continuous improvement.
• Lead training initiatives for marketing teams on technology use, best practices, and new features.
• Manage relationships with technology vendors and partners to ensure service quality and alignment with business objectives.

Qualifications

• Bachelor’s degree in Marketing, Information Technology, Business Administration, or a related field.
• A minimum of 7 years of experience in marketing technology or a related field, with at least 3 years in a managerial role.
• Proficiency in marketing automation tools (such as Marketo, HubSpot, or Salesforce Marketing Cloud).
• Strong analytical skills with the ability to interpret complex data and generate actionable insights.
• Experience in managing integrated marketing campaigns across multiple channels.
• Excellent communication and project management skills.
• Ability to thrive in a fast-paced, dynamic environment while managing multiple priorities.

Technologies & Tools

The ideal candidate will utilize various marketing technologies and tools, including marketing automation platforms like Marketo and HubSpot, Customer Relationship Management (CRM) systems such as Salesforce, and analytics software like Google Analytics. Familiarity with data visualization tools and project management software will also be essential in performing the responsibilities effectively.

Ideal Candidates

The ideal candidate for the Senior Manager, Marketing Technology & Campaign Execution will possess a strategic mindset coupled with a hands-on approach to technology implementation. Strong leaders who are results-oriented, possess excellent collaboration skills, and have a deep understanding of both marketing and technology will excel in this role. A passion for innovation and an ability to adapt to fast-evolving market trends are key characteristics that will contribute to the success of the individual in this position.