Senior Manager, Marketing Technology & Campaign Execution

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Brightspeed, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager, Marketing Technology & Campaign Execution at Brightspeed will play a critical role in advancing the company's marketing objectives through the seamless integration of technology and strategic campaign execution. This position is responsible for optimizing marketing processes using data-driven strategies, overseeing the implementation of marketing tools, and ensuring effective execution of multi-channel marketing campaigns. The ideal candidate will collaborate across departments to enhance customer engagement and drive business growth, while managing a team dedicated to excellence in marketing technology operations.

Job Responsibilities

• Lead the strategy and execution of marketing technology initiatives to support campaign objectives and customer engagement.
• Oversee the planning, development, and implementation of multi-channel marketing campaigns, ensuring alignment with business goals.
• Manage vendor relationships, evaluating and incorporating third-party marketing tools and platforms as necessary.
• Analyze campaign performance data to derive actionable insights, optimizing both current and future marketing efforts.
• Collaborate with cross-functional teams, including sales, analytics, and IT, to align marketing operations with overall business strategies.
• Mentor and manage a team of marketing technology professionals, fostering a culture of innovation and continuous improvement.
• Develop and maintain a marketing technology roadmap that addresses current and future needs of the organization.

Qualifications

• A bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 7 years of experience in marketing technology, digital marketing, or related roles.
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Strong analytical skills with the ability to interpret complex data sets and inform decision-making processes.
• Excellent leadership and team management capabilities, with experience leading cross-functional teams.
• Outstanding project management skills, with a track record of delivering campaigns on time and within budget.
• Strong written and verbal communication skills, with the ability to influence stakeholders at all levels.

Technologies & Tools

The Senior Manager will utilize a variety of marketing technologies and tools to effectively execute campaigns and analyze performance metrics. Key tools may include marketing automation platforms such as HubSpot and Marketo, CRM systems like Salesforce, data analytics software, and content management systems. Proficiency in utilizing digital marketing analytics tools, A/B testing platforms, and social media management systems will also be essential for measuring the success of marketing initiatives and ensuring continuous optimization.

Ideal Candidates

Ideal candidates for the Senior Manager, Marketing Technology & Campaign Execution position will possess a strategic mindset and a passion for leveraging technology to enhance marketing efforts. They should demonstrate strong leadership qualities, be highly organized, and excel at multitasking in a fast-paced environment. Excellent problem-solving skills, combined with a creative approach to campaign development and execution, are vital. The ability to collaborate effectively across teams and adapt to the evolving marketing landscape will also contribute to their success in this role.