Senior Manager, Marketing Technology & Campaign Execution

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Brightspeed, so some details may not match this job. The employer's own page has the real description.

Job Overview

As the Senior Manager of Marketing Technology & Campaign Execution at Brightspeed, you will be instrumental in driving the strategic vision and execution of marketing technology initiatives to enhance marketing performance. This role encompasses overseeing the implementation and optimization of marketing technologies, managing the execution of campaigns, and ensuring the alignment of marketing strategies with business objectives. You will collaborate closely with cross-functional teams, leveraging data analytics to inform decision-making and enhance customer experiences.

Job Responsibilities

• Lead the planning, execution, and optimization of marketing campaigns across various channels.
• Oversee the integration and effective use of marketing technologies and automation tools.
• Manage a team of marketing professionals to achieve strategic campaign goals.
• Analyze campaign performance metrics, providing insights and recommendations for continuous improvement.
• Collaborate with stakeholders to ensure alignment between marketing technology initiatives and business objectives.
• Conduct market research to identify trends and opportunities for innovative marketing approaches.
• Develop and manage project timelines, budgets, and resource allocation for marketing initiatives.
• Provide training and support to team members on marketing technologies and best practices.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; Master's degree preferred.
• Minimum of 7 years of experience in marketing technology or campaign management.
• Proven experience in leading cross-functional teams and managing complex projects.
• Strong understanding of digital marketing strategies, analytics, and technologies.
• Exceptional analytical skills with the ability to interpret data and derive actionable insights.
• Excellent communication and interpersonal skills to collaborate with diverse teams.
• Experience with marketing automation platforms and CRM tools.
• Knowledge of industry trends and best practices in marketing technology.

Technologies & Tools

In this position, the Senior Manager of Marketing Technology & Campaign Execution will utilize various technologies and tools, including marketing automation platforms such as HubSpot or Marketo, Customer Relationship Management (CRM) software like Salesforce, and analytics tools such as Google Analytics and Tableau. Familiarity with project management software and collaboration tools (e.g., Trello, Slack) will also be essential for effective team coordination and project execution.

Ideal Candidates

The ideal candidate for this role will possess strong leadership qualities, demonstrating the ability to inspire and motivate teams toward a common goal. A proactive approach to problem-solving, coupled with strategic thinking and a focus on results, will be essential in this fast-paced environment. Additionally, a passion for leveraging technology to enhance marketing efforts and a commitment to continuous improvement will contribute to success in this position. A collaborative spirit and excellent communication skills will further ensure effective partnerships across teams and departments.