Senior Manager of ABM Campaigns

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Written by AI from the job title and company, not by Lumen Technologies, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager of Account-Based Marketing (ABM) Campaigns at Lumen Technologies will play a pivotal role in developing and executing targeted marketing strategies aimed at high-value accounts. This position is responsible for collaborating with sales and marketing teams to create customized campaigns that resonate with select customer segments, thereby driving engagement, nurturing leads, and increasing overall revenue. The Senior Manager will leverage analytics to optimize initiatives, ensuring maximum impact and alignment with business objectives.

Job Responsibilities

• Develop and implement comprehensive ABM strategies tailored to key accounts.
• Collaborate with cross-functional teams, including sales, product, and marketing, to ensure alignment on campaign goals.
• Utilize data analytics to assess campaign performance and identify opportunities for optimization.
• Lead the execution of multi-channel marketing campaigns, integrating digital, social, content, and event marketing.
• Manage budget allocation, tracking expenditures, and measuring return on investment for ABM initiatives.
• Monitor market trends and competitor activities to inform marketing strategies and positioning.
• Oversee the creation of impactful marketing collateral and personalized content that resonates with target accounts.
• Report on campaign effectiveness and deliver insights on performance to senior management.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• Minimum 7 years of experience in account-based marketing or similar roles, with a proven track record of successful campaign management.
• Strong analytical skills with experience in data-driven decision making and ability to use CRM tools effectively.
• Excellent communication and interpersonal skills to foster collaboration across teams.
• Proficiency in marketing automation systems and digital marketing platforms.
• Demonstrated leadership abilities in managing projects and developing high-performing teams.

Technologies & Tools

The Senior Manager of ABM Campaigns will utilize a variety of technologies and tools to drive their marketing efforts. Key platforms include customer relationship management (CRM) software such as Salesforce, marketing automation tools like HubSpot or Marketo, analytics platforms for performance tracking, and social media management tools. Additionally, the use of email marketing systems and content management systems will be essential in executing personalized marketing campaigns effectively.

Ideal Candidates

Ideal candidates for the Senior Manager of ABM Campaigns position will possess a strategic mindset and creative problem-solving skills, enabling them to navigate the complexities of account-based marketing effectively. They should demonstrate strong leadership capabilities, with the ability to inspire and motivate team members. A successful candidate will be highly organized, detail-oriented, and able to manage multiple projects simultaneously while meeting deadlines. Furthermore, they should exhibit a collaborative spirit, working well with others to generate impactful marketing solutions tailored to key engagement targets.