Senior Manager of CRM & Lifecycle Marketing

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Job Overview

The Senior Manager of CRM & Lifecycle Marketing at Thistle will be responsible for driving customer engagement and retention through strategic management of customer relationships and lifecycle initiatives. This role entails overseeing the development and implementation of comprehensive CRM strategies aimed at optimizing customer journeys, increasing lifetime value, and bolstering customer advocacy. The Senior Manager will collaborate closely with cross-functional teams to harness data-driven insights and propel Thistle’s marketing objectives, ensuring a seamless and compelling experience for every customer segment.

Job Responsibilities

• Develop and execute CRM and lifecycle marketing strategies that enhance customer engagement, retention, and overall satisfaction.
• Oversee the creation and management of customer segments to tailor marketing efforts and improve personalization.
• Utilize analytics tools to monitor customer behavior and lifecycle stages, leveraging insights to inform marketing tactics.
• Collaborate with product, sales, and customer service teams to ensure cohesion in customer messaging and experience.
• Lead A/B testing initiatives to optimize campaigns and assess their impact on customer retention and acquisition.
• Manage CRM platforms, ensuring effective usage and integration with other marketing technologies.
• Provide leadership and mentorship to the CRM team, fostering a culture of innovation and continuous improvement.
• Prepare and present performance reports to executive leadership, outlining results, insights, and future strategies.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 7 years of experience in CRM, lifecycle marketing, or a related discipline.
• Proven track record of developing and executing successful CRM strategies that drive measurable results.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Experience with CRM software and marketing automation tools is essential.
• Excellent written and verbal communication skills.
• Ability to lead cross-functional teams and manage multiple projects in a fast-paced environment.

Technologies & Tools

The Senior Manager of CRM & Lifecycle Marketing will leverage various technologies and tools in their role. This includes CRM software like Salesforce or HubSpot, marketing automation platforms such as Mailchimp or Marketo, and data analytics tools like Google Analytics and Tableau. Familiarity with customer data platforms (CDPs) or data management platforms (DMPs) is also beneficial to effectively analyze customer interactions and improve lifecycle strategies.

Ideal Candidates

Ideal candidates for this position will possess a strategic mindset and a passion for customer-centric marketing. They should demonstrate exceptional leadership capabilities, enabling them to inspire and guide their team towards shared goals. Strong problem-solving skills, coupled with a commitment to adapting strategies based on data insights, will be crucial for success. Furthermore, a collaborative spirit and the ability to thrive in a dynamic environment will define a candidate's effectiveness in this comprehensive role.