Senior Manager of Lifecycle Marketing Job at Ursa Major Skincare in Waterbury

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Job Overview

As the Senior Manager of Lifecycle Marketing at Ursa Major Skincare, you will be pivotal in developing and executing comprehensive marketing strategies designed to enhance customer engagement and drive long-term loyalty. You will analyze customer data to identify key trends, oversee targeted campaigns, and collaborate cross-functionally to ensure that all marketing initiatives resonate with our brand values and customer expectations. Your leadership will guide a dynamic team in creating impactful customer journeys, fostering brand advocacy, and optimizing overall customer experience across multiple channels.

Job Responsibilities

• Develop and implement lifecycle marketing strategies aimed at increasing customer retention and loyalty.
• Analyze customer behavior and segmentation to refine targeting efforts for personalized marketing communications.
• Oversee the planning, execution, and optimization of multi-channel campaigns including email, SMS, and social media.
• Collaborate with product and sales teams to align marketing initiatives with product launches and promotions.
• Monitor, report, and analyze campaign performance metrics to drive actionable insights and improvements.
• Manage and mentor a team of marketing professionals, fostering a culture of creativity and accountability.
• Stay abreast of industry trends and best practices to innovate and enhance lifecycle marketing efforts.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 5 years of experience in lifecycle marketing, preferably within the beauty or consumer goods industry.
• Strong understanding of customer segmentation, journey mapping, and data-driven marketing tactics.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.
• Excellent project management skills with the ability to handle multiple projects simultaneously.
• Exceptional communication and leadership skills, with a collaborative approach to team management.

Technologies & Tools

The Senior Manager of Lifecycle Marketing will work with various technologies and tools to optimize marketing efforts. Familiarity with marketing automation platforms such as HubSpot or Marketo, customer relationship management (CRM) systems like Salesforce, and data analytics tools including Google Analytics and Tableau will be essential. Additionally, proficiency in email marketing software such as Mailchimp or Klaviyo is crucial for executing effective campaigns.

Ideal Candidates

Ideal candidates will exhibit a strong blend of analytical and creative skills, with a passion for understanding customer journeys and enhancing user experiences. They should be innovative thinkers who thrive in a fast-paced environment, demonstrating an ability to adapt to changing priorities while delivering exceptional results. Strong interpersonal skills are necessary for collaborating effectively across teams, and a deep enthusiasm for skincare and beauty products will align with Ursa Major's brand philosophy.