Senior Manager of Marketing Automation

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Written by AI from the job title and company, not by Teladoc Health, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager of Marketing Automation at Teladoc Health will play a pivotal role in driving the company's marketing strategy by leveraging advanced automation tools and techniques. This position is responsible for managing the marketing automation platforms to create and optimize customer communication initiatives, improve lead generation and nurturing processes, and enhance overall campaign performance. The ideal candidate will collaborate cross-functionally with sales, product, and analytics teams to formulate data-driven strategies that achieve organizational objectives.

Job Responsibilities

• Lead the development and execution of marketing automation strategies across various channels to improve customer engagement.
• Oversee the management of marketing automation platforms, ensuring proper implementation and integration with other marketing tools.
• Analyze campaign performance metrics and optimize workflows to maximize conversion rates and enhance ROI.
• Design and implement lead scoring models to streamline lead generation and nurturing processes.
• Collaborate with content creators to personalize communication across email, web, and social media campaigns.
• Train and mentor marketing team members on best practices related to automation and analytics.
• Conduct regular audits of marketing automation processes to identify areas for improvement.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• 7+ years of experience in marketing, with a focus on marketing automation and customer relationship management.
• Proficiency in marketing automation tools such as HubSpot, Marketo, or Salesforce Marketing Cloud.
• Strong analytical skills, with experience in data-driven decision-making and performance measurement.
• Exceptional project management skills, with the ability to manage multiple priorities effectively.
• Excellent communication and interpersonal skills, capable of collaborating with diverse teams.

Technologies & Tools

The Senior Manager of Marketing Automation will primarily utilize marketing automation platforms such as HubSpot, Marketo, or Salesforce Marketing Cloud. Familiarity with CRM systems, analytics tools (Google Analytics, Tableau), and marketing journey mapping software will be beneficial. Additionally, proficiency in HTML/CSS for email and landing page editing is preferred.

Ideal Candidates

The ideal candidates for this position will have a strategic mindset and a passion for integrating innovative technologies into marketing practices. They should demonstrate strong leadership skills, with the ability to inspire and guide teams in achieving collective goals. A proactive, results-oriented approach, along with a solid understanding of digital marketing trends and customer engagement tactics, will be essential for success in this role. Candidates who possess strong problem-solving capabilities and adaptability in a fast-paced environment will stand out.