Senior Manager of Performance Marketing

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Job Overview

The Senior Manager of Performance Marketing at Toptal will be responsible for the strategic planning, execution, and optimization of performance marketing campaigns across multiple channels. This role requires a data-driven mindset along with exceptional analytical skills to evaluate campaign performance and return on investment. The successful candidate will lead a team of marketing professionals, collaborate with cross-functional teams, and drive initiatives that enhance brand visibility and customer acquisition while aligning with Toptal's overall growth objectives.

Job Responsibilities

• Design and implement performance marketing strategies to increase brand awareness and customer acquisition.
• Lead and mentor a team of marketing specialists, fostering a culture of excellence and growth.
• Analyze campaign performance data and leverage insights to drive continuous improvement and optimization.
• Collaborate with cross-functional teams, including product, sales, and analytics, to align marketing efforts with business goals.
• Manage budgets and allocate resources effectively to maximize ROI across various marketing channels.
• Stay abreast of industry trends and competitive landscape to inform marketing strategies.
• Utilize A/B testing and other methodologies to enhance campaign effectiveness.
• Prepare detailed performance reports for stakeholders, showcasing campaign results and key metrics.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• 8+ years of experience in performance marketing or related fields, preferably in a leadership role.
• Proven track record of developing and implementing successful performance marketing strategies.
• Strong analytical skills with the ability to interpret data and translate findings into actionable strategies.
• Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Ads, and analytics software.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Experience with budget management and resource allocation.
• Demonstrated leadership abilities with a focus on team development and collaboration.

Technologies & Tools

The Senior Manager of Performance Marketing will utilize a wide array of technologies and tools including but not limited to Google Ads, Facebook Ads Manager, SEMrush, Ahrefs, Google Analytics, HubSpot, and various A/B testing tools to analyze performance metrics and enhance marketing strategies.

Ideal Candidates

The ideal candidate for this position possesses strong leadership qualities, exceptional problem-solving skills, and an innovative mindset. They are driven by results, demonstrating a keen ability to pivot strategies based on data-driven insights. Ideal candidates should also exhibit an innate ability to work collaboratively in a fast-paced environment and are passionate about continuous learning in the ever-evolving landscape of digital marketing.