Senior Manager of Performance Marketing

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Job Overview

The Senior Manager of Performance Marketing at Toptal will be responsible for leading the strategic planning and execution of performance marketing campaigns across various digital channels. This role requires a data-driven approach to optimize marketing budgets, enhance customer acquisition, and boost conversion rates. The ideal candidate will work collaboratively with cross-functional teams to drive marketing initiatives that align with the company’s goals and objectives while analyzing performance metrics to refine strategies continually.

Job Responsibilities

• Develop and implement comprehensive performance marketing strategies to meet customer acquisition and revenue targets.
• Manage end-to-end campaign execution across various digital platforms, including paid search, social media, display advertising, and affiliate marketing.
• Analyze campaign performance data to identify trends, insights, and opportunities for optimization.
• Collaborate with the analytics team to develop and maintain a robust reporting framework that informs decision-making.
• Oversee budget allocation and ensure effective spend management across all channels.
• Lead a team of marketing professionals, providing guidance and mentorship to foster professional growth and high performance.
• Monitor industry trends and competitor activity to identify potential areas for strategic growth.
• Work closely with creative teams to ensure campaign messaging is optimized for maximum engagement.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; Master’s degree is preferred.
• A minimum of 5 years of experience in performance marketing or similar roles, with at least 2 years in a leadership position.
• Proven track record of successfully managing multi-channel digital marketing campaigns.
• Strong analytical skills and experience with data analysis tools such as Google Analytics, SEMrush, or Adobe Analytics.
• Excellent understanding of digital marketing concepts, including SEO, PPC, email marketing, and social media marketing.
• Exceptional leadership and team management skills, with a focus on driving results.
• Strong communication and interpersonal skills, enabling effective collaboration across teams.

Technologies & Tools

The Senior Manager of Performance Marketing will utilize a variety of technologies and tools to support campaign management and analysis. This includes marketing automation platforms such as HubSpot or Marketo, analytics tools like Google Analytics and Tableau, and digital advertising platforms including Google Ads and Facebook Ads Manager. Familiarity with A/B testing tools and customer relationship management (CRM) systems is also advantageous.

Ideal Candidates

The ideal candidate for the Senior Manager of Performance Marketing position is a strategic thinker with a passion for data-driven decision making. They should possess a strong ability to lead teams, inspire innovative ideas, and adjust strategies based on performance metrics. A successful candidate will be proactive, results-oriented, and capable of thriving in a fast-paced, dynamic environment while maintaining a strong focus on achieving long-term business goals.