Senior Manager of Performance Marketing

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Written by AI from the job title and company, not by Toptal, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager of Performance Marketing at Toptal will be responsible for the strategic development and execution of performance marketing initiatives to drive customer acquisition and revenue growth. This role encompasses oversight of paid media strategies, optimization of marketing campaigns across various channels, and leading a high-performing marketing team. By leveraging data analytics and industry trends, the Senior Manager will craft innovative marketing solutions that align with Toptal's business objectives while fostering a continuous improvement culture within the team.

Job Responsibilities

• Develop and implement performance marketing strategies to optimize customer acquisition and maximize ROI.
• Oversee the execution of multi-channel marketing campaigns, including SEM, social media, affiliate, and display advertising.
• Lead, mentor, and manage a team of marketing professionals to achieve departmental and company key performance indicators (KPIs).
• Conduct regular analysis of campaign performance metrics to identify areas for improvement and implement necessary adjustments.
• Collaborate with cross-functional teams, including the sales and product departments, to align marketing efforts with overall business strategy.
• Maintain knowledge of industry trends, competition, and market dynamics to inform strategic decisions.
• Manage budget allocation and monitor financial performance of marketing initiatives.
• Present performance reports and insights to senior leadership, making data-driven recommendations for future marketing strategies.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of experience in performance marketing, with a focus on digital channels.
• Proven track record of successfully managing and optimizing paid media campaigns.
• Strong analytical skills, with the ability to interpret data and derive actionable insights.
• Exceptional leadership and team management skills.
• Experience with marketing automation tools and CRM systems.
• Excellent verbal and written communication skills.

Technologies & Tools

The Senior Manager of Performance Marketing will utilize a variety of tools and technologies to enhance marketing performance, including Google Ads, Google Analytics, Facebook Ads Manager, marketing automation platforms (such as HubSpot or Marketo), and various A/B testing and conversion rate optimization tools. Familiarity with CRM software, data visualization tools, and project management software such as Asana or Trello is also essential for effective campaign management and team collaboration.

Ideal Candidates

Ideal candidates for the Senior Manager of Performance Marketing role should possess a proactive and results-oriented mindset, showing a relentless drive to achieve and exceed targets. They should demonstrate strong leadership capabilities, fostering a collaborative environment within the team while mentoring and empowering team members. A successful candidate will be highly analytical, detail-oriented, and adaptable, with a passion for staying ahead of industry trends and embracing innovation in performance marketing strategies. Strong communication skills and the ability to effectively present findings and recommendations to stakeholders are also crucial for this role.